“People from technology don’t understand the creative process … companies go through to make their products, and they don’t appreciate how hard it is. And the creative companies don’t appreciate how creative technology is; they think it’s just something you … More ☛
Since time immemorial, clichés have sneaked in the door when we least expect them to. They’re low-hanging fruit for writers who abscond with them quickly instead of striving for excellence. But to the trained eye, writing clichés stick out like … More ☛
Verbs are the engines that move your writing and your readers, but many authors don’t spend enough time choosing the right ones. If your writing was an electric guitar, your verbs would be the volume, tone, and distortion controls that … More ☛
What do you think a professional editor‘s pay scale should be? Assume that a proofreader would be at the bottom of the scale and a developmental/line editor would be at the top. An examination of the work editors perform sheds … More ☛
Everyone thinks they know what good customer service is. We’ve all had bad customer service—a waiter who won’t bring the check or an Internet company that can’t keep a four-hour appointment window. But good customer service means more than … More ☛
What of M&Ms, rock stars, and divas? The rock band Van Halen had an infamous clause in their contract saying there could be no brown M&Ms backstage, or the promoter would forfeit the entire show at full price. It … More ☛
Every sailor runs aground sooner or later! How do you know if a speaker really brings the experience they claim to? I was sailing along through clear turquoise water over a pure white sand bottom. A jagged line of … More ☛
13.7-billion years ago, the universe expanded from a single point. Some of the light we see in the sky took billions of years to travel across space—at 186,282 miles per second—to reach our eyes. Will the universe expand outward indefinitely—infinitely? … More ☛
The best speakers tell stories about YOU! A speaker walked onto the platform wearing a rugged jacket and hiking boots. He set an ice axe down on a small table, pulled off his snow goggles, and began to recount his … More ☛
Effective speakers wrap their messages in stories—but few understand what stories are and how they work. This brief guide explores why some narratives connect with listeners and others don’t. Examples—including a few of the author‘s nautical adventure tales—reveal powerful techniques … More ☛
One-sentence paragraphs are common when short pieces of dialog are being exchanged, but consider the effect of serial one-sentence paragraphs in other contexts. The following excerpt from my sailing memoir, The Blue Monk describes an ocean crossing in a small … More ☛
Is your story big enough? What a sad question! Too many meaningful stories go untold because we fear they’re not as big as someone else’s. Why should we tell tales about life as a middle manager in a corporate cubicle … More ☛
Writing teachers encourage us to engage the mind and senses. Describe sights, smells, tastes, sounds, feelings, thoughts, and tactile experiences to appeal to the reader’s imagination on every possible level. In concept, this is excellent advice. In practice, the advice … More ☛
Franklin D. Roosevelt said, “There is nothing to fear but fear itself.” Why is it that some words naturally stick in our heads… like the lyrics to a song that keeps spinning in our brains? What if we could harness … More ☛
Just sit down and write! Let the ideas flow! For many of us, they do—and it’s easy to become enamored with that feeling that we are channeling ideas from some sort of mystical “source.” Flow–writing is a marvelous feeling but … More ☛
Especially if you’re in Toastmasters, you may wish to challenge yourself to compete in a speaking contest. Here are a few tips for winners. Read the ballot. The judges will score you based on a variety of factors. Why guess … More ☛
If we’re honest and authentic, we often feel compelled to fill in every detail of a story as it actually happened—but this isn’t always the best strategy. Be a journey-ist, not a journalist. The purpose of a story is to … More ☛
So many speakers are subject matter experts … and of course, we have to be. But if you tell people you speak about leadership, branding, corporate culture, or some other topic, you’ve missed the point. What problem do you solve? … More ☛
We all like to look at attractive models… But I’m not talking about the kind that smiles for the camera. If you have ideas to share, communicate them with a contextual model. When I teach storytelling, I share the StorySailing® … More ☛
You may already have explored the golden rule of storytelling: Stories are always about people. The StorySailing® model breaks story structure into four elements. The CAST Call formula helps with creating stories that influence and persuade. The Three Circles of … More ☛
Sometimes you can get a lot of mileage on stage when you leave half the conversation to the audience’s imagination. [ring] Hello … Oh, hi honey. I can’t really talk right now. I’m in the middle of giving a pres…” … More ☛
Stories are always about people! If you’re talking about prices, processes, ingredients, or data you’re not talking about people. If you’re not talking about people, you’re not telling stories. If you’re not telling stories, you’re not connecting. And if you’re … More ☛
The callback is a very effective speechwriting technique that adds a natural exclamation mark to the end of your talk. Watch the beginning of Errol Leandre’s One Rotten Apple speech. He sets up the rotten apple motif and then he … More ☛
So many speakers offer wonderful advice … And then they forget to Kick ASK! What is it we’re supposed to do next? How can we take what they’ve given us and harness its power? Calls to action—CTAs—can be simple: Stories … More ☛
Do you have a powerful story? Great! That’s an advantage. Now tell your story about the audience! What does that mean? Make your story a metaphor for the audience’s story. In my storytelling speech, I share a time when I … More ☛
Never play the victim card, on stage or in life. Don’t use your audience as a therapist. Your triumph over cancer, escape from an abusive relationship, or successful battle with addiction is admirable but… When we’re in pain, we tend … More ☛
Here’s a simple rule: If you bring your audience into darkness, bring them back into the light. Not every story has a happy ending, but it should at least offer a worthwhile lesson. If everybody in your story loses and … More ☛
