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Home » margins

Tag Archives: margins

How Airlines Fumbled the Story and Lost

Speakipedia Posted on January 6, 2025 by juanJanuary 6, 2025

Are airlines greedy?  Effective and authentic business storytelling would have led us to form a better impression.  Remember when we used to get two checked bags with every airline ticket?  And then those greedy bastards started tacking on additional fees!  … More ☛

Publishing Straight Talk

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Publishing Straight Talk

There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Why did I write my book? … More ☛

Publishing Advice – Practices & Principles

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Publishing Advice – Practices & Principles

The following publishing advice is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published 12 books. I’ve guided many remarkable people … More ☛

Track Changes – The Essential Tool for Writers and Editors

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Track Changes – The Essential Tool for Writers and Editors

If you’re not using your Word Processor‘s Track Changes function, you’re missing out on one of the best writing tools of the digital age. The good news: it’s quick and easy to learn. This video tutorial will show you how. … More ☛

Page Layout: Illustrated Books and the Rule of Thirds

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Page Layout: Illustrated Books and the Rule of Thirds

This article explores page layout strategies for books based on the Rule of Thirds. A grid system based on traditional guidelines ensures harmonious proportions and placement of objects on a page. Page layout for books is governed by a range of factors. Trade … More ☛

Tabs, Indents, and Margins: How to use the Tab Ruler

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Tabs, Indents, and Margins: How to use the Tab Ruler

This article explains the tab ruler found on every word processor and typesetting application. Understanding the simple and elegant split ruler and tab functions opens up a world of formatting opportunities. Digital typesetting and word processing inherited a number of … More ☛

Fine Control Over Justified Text

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Fine Control Over Justified Text

Page layout programs like Adobe Indesign and Quark, allow typographers to exert fine control over justified text to remove gaps and “rivers.” The default settings produce “pretty good” results—better than a word processor—but a few small tweaks will dramatically improve … More ☛

A Manuscript is Not a Book: Ten Tips for Manuscript Preparation

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 18, 2024
A Manuscript is Not  a Book: Ten Tips for Manuscript Preparation

In my work with writers, I come across many common technical problems with manuscripts. These usually spring from the best of intentions as the writer attempts to create the feel of the finished book within the manuscript. Though they’re trying … More ☛

Book Design – Revisiting Classic Layout for Print and EBooks

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design – Revisiting Classic Layout for Print and EBooks

Book design has changed since publishing became a gigantic industry. Typesetting was once performed by trained craftsmen who apprenticed to masters before inking their own plates. Phototypesetting arrived in the 1960s and by the late 1980s, digital publishing transferred the … More ☛

Not Selling Books? Did you do the Math?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Not Selling Books? Did you do the Math?

You threw a grand party but nobody came. Your novel is so good but you’re not selling books. What happened? You were supposed to appear on Oprah’s show. Terry Gross isn’t calling you for an interview. You may be an … More ☛

Writing is Design: Avoid Bland Pronouns and Boring Verbs

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Writing is Design: Avoid Bland Pronouns and Boring Verbs

As a graphic designer, I see numerous parallels between the values that create engaging imagery and the values that create engaging prose. So many designs fail because the designer arranged elements on a page without questioning their purpose, hierarchy, or … More ☛

Book Cover Design: Judging a Book by its Cover – Part 3

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Cover Design: Judging a Book by its Cover – Part 3

This third installment of Judging a Book by its Cover looks at great book cover designs that won the 2012 Design Observer 50 Books-50 Covers award. Part 1 explored how most book design rarely rises above “competent.” Part 2 looked … More ☛

Book Cover Design: Judging a Book by its Cover – Part 2

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 14, 2024
Book Cover Design: Judging a Book by its Cover – Part 2

Part 1 of Book Cover Design: Judging a Book by its Cover critiqued “professional” covers taken from Amazon’s Editor’s choice list. Read that article first as it provides background for this one. The article looked at design elements that worked … More ☛

How Many Spaces After a Period? Ending the Debate

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
How Many Spaces After a Period? Ending the Debate

Few subjects arouse more passion among writers and designers than the debate over how many spaces should follow a period. If you adhere to a style manual, you’ll be hard-pressed to find one that doesn’t specify a single-space. Chicago and … More ☛

Co-Publishing – Alternative Path or Another Trap for Writers?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Co-Publishing – Alternative Path or Another Trap for Writers?

I recently published a post about the difference between vanity publishing and true self-publishing. Fundamentally, the article defines a publisher as “someone who takes the risk on a book.” Vanity Presses represent themselves as publishers and accept royalties while the … More ☛

Book Cover Design: Judging a Book by Its Cover – Part 1

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 16, 2024
Book Cover Design: Judging a Book by Its Cover – Part 1

Nothing screams “amateur” like a poorly crafted book cover. The standards for book design aspired to by trade publishers are not all that high, but self-publishers routinely fall short of them. If you want your book to be taken seriously, … More ☛

Reality Checklist for Self-Publishers

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Reality Checklist for Self-Publishers

One question that loops endlessly on writers’ forums is “How can I sell more books?” The question is a natural one, but for many self-publishers, it betrays a certain lack of awareness about the publishing business. Lest I sound holier … More ☛

Proposed Standards for Book Typography

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Proposed Standards for Book Typography

The word processor has placed new burdens on writers to understand how to use italics, big and small capitals, dashes, hyphens, initials, etc. Writers who do their own typesetting often produce mediocre results. Likewise, trade publishers sacrifice typographic aesthetics when … More ☛

Book Design Basics – Drop Caps and Initial Impressions

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 15, 2024
Book Design Basics – Drop Caps and Initial Impressions

NITIAL CAPITALS have historical roots in the early days of book design; their use predates the printing press and the invention of moveable type. Today’s initial caps are not as fancy as those carefully rendered in gold leaf in ancient … More ☛

Book Design Basics Part 3: Running The Numbers

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design Basics Part 3: Running The Numbers

Part 3 of Book Design Basics explores better ways to present numbers on your pages. Numbers (called figures) look simple at first glance, but they present interesting typesetting challenges. Many digital typefaces offer several number styles but few designers know … More ☛

Book Design Basics Part 1: Margins and Leading

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design Basics Part 1: Margins and Leading

Book design is a lost art. Though book design discussions usually focus on covers, consider how much more time a reader spends staring at the text. An elegant book block is just as important. Decades ago, professional tradesmen practiced the … More ☛

Book Design Basics Part 2: Optical Margins, Indents and Periods

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design Basics Part 2: Optical Margins, Indents and Periods

Part 2 of Fundamentals of Book Design explores optical margins, paragraph formatting and spaces. Read about margins, layout and leading in Part 1. The self-publishing revolution is (aside from the Internet) the greatest thing ever to happen to freedom of … More ☛

Book Typography: The Crystal Goblet by Beatrice Warde

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Typography: The Crystal Goblet by Beatrice Warde

Designers, writers and publishers will benefit from Beatrice Warde‘s eloquent perspectives on the craft of typography, the power of type and the importance of the printed word. “The Crystal Goblet” was an essay included in Beatrice Warde‘s book of the … More ☛

Self-Publishing? Get Real(istic)!

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Self-Publishing? Get Real(istic)!

There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Understand what you’re getting into and define success at its proper place on the spectrum between retail sales and artistic satisfaction. With some clarity, planning and management of expectations, even a modest publishing venture can be rewarding and satisfying.

More ☛

Tips For Book Cover Design

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Tips For Book Cover Design

Most book designers make the same errors. One sore spot for me and with many of my university design students, is typography.

More ☛

Speakipedia Podcast #6
Fabio Marques

Speakipedia Posted on May 24, 2024 by Dave BrickerJune 26, 2024
Speakipedia Podcast #6  Fabio Marques

  Dave Bricker (00:02) This is Speakipedia Media brought to you by speakipedia.com. Want to expand your speaking and storytelling skills and grow your influence business? I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

PowerPoint and the Bleeding Edge

Speakipedia Posted on January 19, 2024 by Dave BrickerJuly 25, 2024
PowerPoint and the Bleeding Edge

A power saw is a wonderful tool, but if you don’t have any training or skills, it’s easy to sacrifice a finger on the altar of ignorance. Sadly, the same thing could be said about PowerPoint. How can you use … More ☛

Sound Advice for Writers & Publishers

Speakipedia Posted on July 26, 2022 by Dave BrickerJuly 1, 2024

The following advice on writing and publishing is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published twelve books, and I’m … More ☛

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