Dave Bricker: Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies and amazing stories from visionary speakers … More ☛
Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛
Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from visionary … More ☛
Do you swim with whales? When we want big clients and big opportunities, we get in the water with them! And that’s what we’ll do in this coolest-ever business retreat. Check an Item Off Your Bucket List Spend six days … More ☛
Transcript Dave Bricker (00:05) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and … More ☛
Transcript Dave Bricker (00:05) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker , bringing you straight talk, smart strategies, and … More ☛
Transcript: Dave Bricker (00:07) This is Speakipedia Media brought to you by Speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from visionary speakers and thought leaders. From the heart of small town … More ☛
Transcript Dave Bricker (00:00) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing … More ☛
Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing … More ☛
Dave Bricker (00:00) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories … More ☛
Dave Bricker: Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, strategies, and amazing stories from visionary … More ☛
Transcript Dave Bricker: Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by Speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛
Transcript: Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from … More ☛
Transcription Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speekipedia Media, brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛
Transcription Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media, brought to you by Speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛
by Dave Bricker Load a demo and view the AI-generated results. Intro Setup Protagonist Transformation Conflict Steps Characters The Story Introduction If you have zero carpentry skills and you purchase a table saw, you’ll likely lose a few fingers by … More ☛
Dave Bricker (00:01) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛
Transcript Dave Bricker (00:01) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakypedia Media brought to you by Speakypedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from … More ☛
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More ☛Since time immemorial, clichés have sneaked in the door when we least expect them to. They’re low-hanging fruit for writers who abscond with them quickly instead of striving for excellence. But to the trained eye, writing clichés stick out like … More ☛
There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Why did I write my book? … More ☛
Business, technology, and how-to books can be viewed as one-sided sales conversations. Though the author may hope to sell products or services, what’s usually being sold directly to the reader is an idea—a strategy or philosophy that can be used … More ☛
Selecting a book font seems simple enough, but important subtleties and fine points of typography are not obvious to the average writer. This article offers insights into fonts suitable for book typography. Though it won’t turn the average author into … More ☛
Book cover design tells the story of the story. It must convey the spirit and intentions of the author authentically, and it also has a few practical chores to perform. If a book cover design is to accomplish these things … More ☛
The following publishing advice is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published 12 books. I’ve guided many remarkable people … More ☛
This article discusses the pros and cons of traditional publishing. Abandon your biases, study the business of publishing, and choose the publishing method that best suits you and your book. Perhaps the biggest myth in publishing is that as a … More ☛
Two-word clichés are perhaps the least obvious kind. Unless we’re vigilant, they sneak into our prose, steal color, mask our individual writer’s voice, and make us sound like millions of other writers who mindlessly employ the same worn out word … More ☛
Tom Morkes published The Perfect Book sales Page on his blog. I’m usually the first person to reject formulaic approaches to book marketing. Many well-written books are horrible products. But what I like about Tom’s template is that it forces … More ☛
Should you give away books for free? The value of book giveaways can’t be assessed by formula. The prevailing mythology suggests that the goal of publishing is to sell books, but the huge majority of indie publishers don’t do the … More ☛
Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen to prey on writers who are unsure of the path. This article explains the basics of how publishing scams work … More ☛
This article explains how to produce and market a professional quality audiobook using Amazon ACX. Through ACX (Audiobook Creation Exchange), I was able to audition voiceover talent, choose a professional producer, review the work in progress, and make my audiobook … More ☛
Here’s an addendum to Publishing Scams and How they Work. I wonder why so many authors, after spending thousands of hours working on a book, fail to conduct a few critical hours of research that will save them thousands of … More ☛
This article explores page layout strategies for books based on the Rule of Thirds. A grid system based on traditional guidelines ensures harmonious proportions and placement of objects on a page. Page layout for books is governed by a range of factors. Trade … More ☛
Digital typography offers capabilities that printers working with hot lead type and wood type could only dream of. Digital type can be stretched and resized infinitely, justified within unusual boundaries, or wrapped around almost any shape. And yet, traditional letterpress … More ☛
Page layout programs like Adobe Indesign and Quark, allow typographers to exert fine control over justified text to remove gaps and “rivers.” The default settings produce “pretty good” results—better than a word processor—but a few small tweaks will dramatically improve … More ☛
Discussions of English Language pet peeves provide an entertaining forum for the expression of ire. In fact, if a “pet” is something we cherish, and a “peeve” is something that annoys us, “pet peeves” are what we love to hate. … More ☛
So many writers get discouraged. This stinks. I quit. Others are overconfident. They’ve always had “a gift for words” so they fail to submit their prose to an editor‘s scrutiny. I recently shared an email exchange with an editing client … More ☛
Book design has changed since publishing became a gigantic industry. Typesetting was once performed by trained craftsmen who apprenticed to masters before inking their own plates. Phototypesetting arrived in the 1960s and by the late 1980s, digital publishing transferred the … More ☛
A few years ago, I attended a nonfiction–writing workshop where I was told by the instructor that to qualify as nonfiction, a work must adhere as strictly to truth as possible. But such an edict rests on the naïve assumption … More ☛
In my work with writers, I come across many common technical problems with manuscripts. These usually spring from the best of intentions as the writer attempts to create the feel of the finished book within the manuscript. Though they’re trying … More ☛
You threw a grand party but nobody came. Your novel is so good but you’re not selling books. What happened? You were supposed to appear on Oprah’s show. Terry Gross isn’t calling you for an interview. You may be an … More ☛
Are images analogous to words? Is what makes a sentence sound “right” the same thing that makes an image “pop” or a jazz solo “burn?” The similarities are noteworthy but the differences are important. Just as the best of writers … More ☛
This third installment of Judging a Book by its Cover looks at great book cover designs that won the 2012 Design Observer 50 Books-50 Covers award. Part 1 explored how most book design rarely rises above “competent.” Part 2 looked … More ☛
How can speakers, indie writers, and self-publishers use a blog to build a platform? This article explains how to publish online content to build community around your books. Build a Platform: Set up Your Blog A blog (short for web … More ☛
Part 1 of Book Cover Design: Judging a Book by its Cover critiqued “professional” covers taken from Amazon’s Editor’s choice list. Read that article first as it provides background for this one. The article looked at design elements that worked … More ☛
Few subjects arouse more passion among writers and designers than the debate over how many spaces should follow a period. If you adhere to a style manual, you’ll be hard-pressed to find one that doesn’t specify a single-space. Chicago and … More ☛
What do you think a professional editor‘s pay scale should be? Assume that a proofreader would be at the bottom of the scale and a developmental/line editor would be at the top. An examination of the work editors perform sheds … More ☛
Nothing screams “amateur” like a poorly crafted book cover. The standards for book design aspired to by trade publishers are not all that high, but self-publishers routinely fall short of them. If you want your book to be taken seriously, … More ☛
I recently published a post about the difference between vanity publishing and true self-publishing. Fundamentally, the article defines a publisher as “someone who takes the risk on a book.” Vanity Presses represent themselves as publishers and accept royalties while the … More ☛
One question that loops endlessly on writers’ forums is “How can I sell more books?” The question is a natural one, but for many self-publishers, it betrays a certain lack of awareness about the publishing business. Lest I sound holier … More ☛
What is true self-publishing? What is the difference between self-publishing and “vanity publishing” or “subsidy publishing?” How do these differ from “traditional publishing?” Don’t publish until you understand these terms; that knowledge can make or break your book. Learn about … More ☛
After completing the final draft of a manuscript for my fifth book, I wanted a reality check. I hired a professional editor and learned something important about self-publishing. No matter how capable you are as a writer and proofreader, you … More ☛
The word processor has placed new burdens on writers to understand how to use italics, big and small capitals, dashes, hyphens, initials, etc. Writers who do their own typesetting often produce mediocre results. Likewise, trade publishers sacrifice typographic aesthetics when … More ☛
Book reviews are critically important. Have you ever read a book hoping it would get better, only to find that it never did? And how do you tell if an independently published book is any good? So many are poorly … More ☛
Indie publishers complain that the mainstream publishing establishment acts as a “gatekeeper.” Many readers rely on big publishing houses to filter out low quality books—even though trade publishers regularly print celebrity crap with impunity. Indie publishers often see themselves as … More ☛
The very idea of “book marketing” is vague. It’s like subsuming advertising and fine art sales into a single realm of “image marketing.” And in tacking marketing on as the de facto second phase of writing a book, a lot of worthy artists’ resources are placed in jeopardy.
More ☛Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common. “Independence” is a feelgood concept, but it’s often presented without any reference to that which a publisher or bookstore is independent … More ☛
This section on dashes, hyphens and dots goes beyond typographic aesthetics to explore how we can communicate more effectively as writers. The subtle intricacies of hyphens and dashes affect all authors whether they typeset their own books or not. Knowing … More ☛
The notion of real publishing as opposed to self-publishing and the stigma surrounding it is obsolete. I have no objections to traditional publishers but every one of them started off as a “self-publisher” with a first book. I have pretty … More ☛
Many readers still love to feel the subtle emboss of letters stamped on paper with metal type. I was rummaging through the garage and came across an old copy of The Progressive Road to Reading Book 2 by Georgine Burchill, … More ☛
Book design is a lost art. Though book design discussions usually focus on covers, consider how much more time a reader spends staring at the text. An elegant book block is just as important. Decades ago, professional tradesmen practiced the … More ☛
Part 2 of Fundamentals of Book Design explores optical margins, paragraph formatting and spaces. Read about margins, layout and leading in Part 1. The self-publishing revolution is (aside from the Internet) the greatest thing ever to happen to freedom of … More ☛
Editing is one of the first hurdles you’ll encounter as an independent writer. Your fan club is your enemy. Encouraging friends who think it’s “wonderful you actually wrote a book” are not unbiased editors. A good editor will put your … More ☛
There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the … More ☛
There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Understand what you’re getting into and define success at its proper place on the spectrum between retail sales and artistic satisfaction. With some clarity, planning and management of expectations, even a modest publishing venture can be rewarding and satisfying.
More ☛Most book designers make the same errors. One sore spot for me and with many of my university design students, is typography.
More ☛If you’re hoping to have mainstream bookstore distribution, using a Vanity Press may present some obstacles. Book buyers will likely tell you, “your book may be excellent, but you’re using a Vanity Publisher and the vast majority of their books … More ☛
A great technology is getting a bad rap for the wrong reasons. Print On Demand (POD) technology is often mislabeled “Publish On Demand,” which consequently associates it with the Vanity Publishing world; a realm inhabited by a few reputable operators and a large number of scammers waiting to prey on naive writers. While it’s true most Vanity Publishers do rely on POD technology, the majority of reputable self-publishers and many small traditional publishers do, too. POD is entirely disconnected from matters related to whether you own your own ISBN numbers, share rights and royalties with a third party, own your cover artwork or choose one distribution chain over another. It’s just a digital book-manufacturing technology. After all the business arrangements are decided on, a file is sent to a POD printer and books are then manufactured to order in quantities as small as a single book. POD is just a printing technology—and it’s a great one.
More ☛Transcript Dave Bricker (00:05) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by Speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from … More ☛
Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛
Here’s a useful definition. Think of a publisher as an individual or entity that assumes the financial risk for a book. A publishing house buys your manuscript, pays you a small advance against hope for royalties, and earns a profit … More ☛
What of M&Ms, rock stars, and divas? The rock band Van Halen had an infamous clause in their contract saying there could be no brown M&Ms backstage, or the promoter would forfeit the entire show at full price. It … More ☛
Ideas are “intellectual property.” I.P. includes print-based material like books and articles and scripts, music and video, and also logos and names. As authors, speakers, and thought leaders, we make our living from our intellectual property, and we rely on … More ☛
How long does it take to build any business? Celebrities and rock stars may find it easy to launch an enterprise based on name recognition. A few speakers are able to build a practice quickly when they retire as industry … More ☛
Find Your Voice … And Someone Else’s! Do you enjoy a good audiobook as much as I do? Australian actor Humphrey Bower voices hundreds of characters—men and women with accents from around the world. I’ve listened to over 350 hours … More ☛
The “elevator pitch” is an essential professional tool—a tool that should be kept razor sharp and as ready to deploy as a handshake and a smile—and yet, most professionals are woefully bad at introducing themselves. Have you ever attended a … More ☛
Should you charge $20 for your new book or $19.97? Will dropping your price by three cents help you sell more books? What about smart consumers who are educated about sales and marketing? Will they think you’re being manipulative? … More ☛
Hooray for Hollywood! Well … maybe; maybe not. Movies about rock stars’ journeys and superheroes (Is there really a difference?) may amount to no more than the latest money grab by motion picture studios and music labels (Is there really … More ☛
How do you put a price on your passion? How can you charge a fair-but-high price for your services? You’ve got a fantastic prospect on the line. The conversation is engaging. The relationship develops instantly. Your hopefully-soon-to-be client is … More ☛
The following advice on writing and publishing is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published twelve books, and I’m … More ☛
Hobbyist or professional? True professionals dedicate their lives to being the best in the world at whatever they do—not some day, but today—every day. Not try, do. I have played guitar almost every day for almost forty years. I play … More ☛
Keep your listeners’ attention while reading aloud. The host announces the next author. She walks to the lectern, offers a synopsis, and begins reading aloud. It’s not bad prose—and I can’t say that for every writer here—but after three pages … More ☛
“This should be a great presentation,” said Jess as we walked into the Chamber of Commerce breakfast and grabbed a table near the platform. The speaker made a gazillion dollars taking startups public. He’s the CEO of…” “Why does everyone … More ☛
When I was young, I collected superhero stories and comic books. I was fascinated by the exploits of the same characters—Ironman, Spiderman, Superman, and others—who inspire movie-watchers today. The comic book was for me, the ultimate storytelling medium, a combination … More ☛
The unlikely teacher is one of my favorite story themes, partially because I’ve been fortunate to have had wonderful, unlikely teachers in my own life, but also because it suggests pathways and opportunities for us to transform our lives and … More ☛
In 1989, as a 25-year-old sailing solo on a 26-foot sailboat, I spent a surreal Christmas weathering a North Atlantic gale, at anchor in a not-so-sheltered place in the central Bahamas. This piece was originally published in my sailing memoir, … More ☛
I-We-You. You’re addressing an audience. When should you switch from the inclusive “we” to the more personal “you?” When is it acceptable to use “I?” When talking about your own experiences, use “I.” Listeners will follow your story as long … More ☛
A friend asked if he should take a day off work to attend a free “Become a Millionaire Speaker or Coach!” seminar. No. Don’t quit your day job—even for a day. I’m sure the session offers hours of true and … More ☛
