A great technology is getting a bad rap for the wrong reasons. (POD) technology is often mislabeled “Publish On Demand,”  which consequently  associates it with the Vanity world; a realm inhabited by a few reputable operators and a large number of scammers waiting to prey on naive .

While it's true most do rely on POD technology, the majority of reputable self-publishers and many small traditional publishers do, too. POD is entirely disconnected from matters related to whether you own your own ISBN , share rights and royalties with a third party, own your cover artwork or choose one distribution chain over another. After all the business arrangements are decided on, a file is sent to a POD printer and are then manufactured to order in quantities as small as a single . POD is a digital technology, not a business strategy or a scam.

If it wasn't for POD technology, self-publishers would still be stocking up their garages with the thousands of required to make an offset order cost-effective. By combining POD technology with super-efficient distribution to major , companies like Lightning Source and 's CreateSpace™ are a self-publisher's greatest enabler. POD is the technology to which the self- revolution owes its greatest debt of gratitude.

If you're warned to steer clear of “disreputable POD publishers,” understand that literal adherence to that advice will possibly be your undoing. Instead, whether you engage a Vanity Publisher or take matters entirely into your own , evaluate your vendors carefully but separately from your processes. Ultimately, a clear understanding of the differences between and POD Printing, and proper use of those terms will go a long way towards discouraging unnecessary stigmatization of a useful and valuable production method.

This was originally published on my previous : The WorldsGreatestBook.com.