Transcript Dave Bricker (00:05) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker , bringing you straight talk, smart strategies, and … More ☛
Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing … More ☛
Dave Bricker: Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, strategies, and amazing stories from visionary … More ☛
Since time immemorial, clichés have sneaked in the door when we least expect them to. They’re low-hanging fruit for writers who abscond with them quickly instead of striving for excellence. But to the trained eye, writing clichés stick out like … More ☛
There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Why did I write my book? … More ☛
Verbs are the engines that move your writing and your readers, but many authors don’t spend enough time choosing the right ones. If your writing was an electric guitar, your verbs would be the volume, tone, and distortion controls that … More ☛
Selecting a book font seems simple enough, but important subtleties and fine points of typography are not obvious to the average writer. This article offers insights into fonts suitable for book typography. Though it won’t turn the average author into … More ☛
Find your favorite writer and give them this message: They no longer have to mire their writing down with awkward “his or her” and “he or she” and “he/she” usages. According to The Washington Post, the singular they/them has been … More ☛
The following publishing advice is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published 12 books. I’ve guided many remarkable people … More ☛
This article discusses the pros and cons of traditional publishing. Abandon your biases, study the business of publishing, and choose the publishing method that best suits you and your book. Perhaps the biggest myth in publishing is that as a … More ☛
Writers often ask about the difference between “straight” or “dumb” quotation marks and traditional printers’ quotes, commonly referred to as “smart quotes” or “curly quotes.” Add in the need to distinguish between left single quotes and apostrophes, and the primes … More ☛
Two-word clichés are perhaps the least obvious kind. Unless we’re vigilant, they sneak into our prose, steal color, mask our individual writer’s voice, and make us sound like millions of other writers who mindlessly employ the same worn out word … More ☛
Tom Morkes published The Perfect Book sales Page on his blog. I’m usually the first person to reject formulaic approaches to book marketing. Many well-written books are horrible products. But what I like about Tom’s template is that it forces … More ☛
If you’re not using your Word Processor‘s Track Changes function, you’re missing out on one of the best writing tools of the digital age. The good news: it’s quick and easy to learn. This video tutorial will show you how. … More ☛
Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen to prey on writers who are unsure of the path. This article explains the basics of how publishing scams work … More ☛
Here’s an addendum to Publishing Scams and How they Work. I wonder why so many authors, after spending thousands of hours working on a book, fail to conduct a few critical hours of research that will save them thousands of … More ☛
This article explores ergonomic solutions to writers‘ repetitive stress problems. As static as it may seem, writing is a physically demanding endeavor. I’ve spent decades sitting in a chair staring at a screen, tapping on a keyboard. During that time, … More ☛
This article explains how to produce and market a professional quality audiobook using Amazon ACX. Through ACX (Audiobook Creation Exchange), I was able to audition voiceover talent, choose a professional producer, review the work in progress, and make my audiobook … More ☛
This article explains the tab ruler found on every word processor and typesetting application. Understanding the simple and elegant split ruler and tab functions opens up a world of formatting opportunities. Digital typesetting and word processing inherited a number of … More ☛
Page layout programs like Adobe Indesign and Quark, allow typographers to exert fine control over justified text to remove gaps and “rivers.” The default settings produce “pretty good” results—better than a word processor—but a few small tweaks will dramatically improve … More ☛
The Oxford comma, or serial comma is a subject of constant debate among writers. Do we need that comma before the last item on a list? Even without a list, the comma is an important determiner of meaning. Time to … More ☛
So many writers get discouraged. This stinks. I quit. Others are overconfident. They’ve always had “a gift for words” so they fail to submit their prose to an editor‘s scrutiny. I recently shared an email exchange with an editing client … More ☛
A few years ago, I attended a nonfiction–writing workshop where I was told by the instructor that to qualify as nonfiction, a work must adhere as strictly to truth as possible. But such an edict rests on the naïve assumption … More ☛
In my work with writers, I come across many common technical problems with manuscripts. These usually spring from the best of intentions as the writer attempts to create the feel of the finished book within the manuscript. Though they’re trying … More ☛
You threw a grand party but nobody came. Your novel is so good but you’re not selling books. What happened? You were supposed to appear on Oprah’s show. Terry Gross isn’t calling you for an interview. You may be an … More ☛
Are images analogous to words? Is what makes a sentence sound “right” the same thing that makes an image “pop” or a jazz solo “burn?” The similarities are noteworthy but the differences are important. Just as the best of writers … More ☛
“Passive writing” refers to a specific set of grammatical circumstances where emphasis switches from subject to object. The money was stolen by Jill. instead of Jill stole the money. This is confusing if you’re writing about Jill but perfectly acceptable … More ☛
Generic descriptions are telltale signs of lazy writing. Add color to your writing by replacing overused and boring words. It’s such a nice day today. He’s very bright. My dog is really funny. Bill is a good soccer player. Shari … More ☛
Dialogue presents challenges for writers. Some prefer to simply declare what was “said.” Many authors feel that “said” is both traditional and invisible: “I’m going to write some dialogue,” said Bill. “I look forward to reading it, ”said Helene. But … More ☛
The word “that” is often abused. “That” is a perfectly useful pronoun but it’s often the useless fat that slows down an otherwise good sentence. I think that you and I need to talk. I told my readers that I … More ☛
Part 1 of Book Cover Design: Judging a Book by its Cover critiqued “professional” covers taken from Amazon’s Editor’s choice list. Read that article first as it provides background for this one. The article looked at design elements that worked … More ☛
How can speakers, indie writers, and self-publishers use a blog to build a platform? This article explains how to publish online content to build community around your books. Build a Platform: Set up Your Blog A blog (short for web … More ☛
I recently responded to a question in a writers‘ forum from an author who was in the process of designing a cover for her novel set in a swamp in New Orleans. “I chose a ‘swampy’ font that hangs down … More ☛
Few subjects arouse more passion among writers and designers than the debate over how many spaces should follow a period. If you adhere to a style manual, you’ll be hard-pressed to find one that doesn’t specify a single-space. Chicago and … More ☛
What do you think a professional editor‘s pay scale should be? Assume that a proofreader would be at the bottom of the scale and a developmental/line editor would be at the top. An examination of the work editors perform sheds … More ☛
I recently published a post about the difference between vanity publishing and true self-publishing. Fundamentally, the article defines a publisher as “someone who takes the risk on a book.” Vanity Presses represent themselves as publishers and accept royalties while the … More ☛
Nothing screams “amateur” like a poorly crafted book cover. The standards for book design aspired to by trade publishers are not all that high, but self-publishers routinely fall short of them. If you want your book to be taken seriously, … More ☛
One question that loops endlessly on writers’ forums is “How can I sell more books?” The question is a natural one, but for many self-publishers, it betrays a certain lack of awareness about the publishing business. Lest I sound holier … More ☛
What is true self-publishing? What is the difference between self-publishing and “vanity publishing” or “subsidy publishing?” How do these differ from “traditional publishing?” Don’t publish until you understand these terms; that knowledge can make or break your book. Learn about … More ☛
After completing the final draft of a manuscript for my fifth book, I wanted a reality check. I hired a professional editor and learned something important about self-publishing. No matter how capable you are as a writer and proofreader, you … More ☛
The word processor has placed new burdens on writers to understand how to use italics, big and small capitals, dashes, hyphens, initials, etc. Writers who do their own typesetting often produce mediocre results. Likewise, trade publishers sacrifice typographic aesthetics when … More ☛
Book reviews are critically important. Have you ever read a book hoping it would get better, only to find that it never did? And how do you tell if an independently published book is any good? So many are poorly … More ☛
Indie publishers complain that the mainstream publishing establishment acts as a “gatekeeper.” Many readers rely on big publishing houses to filter out low quality books—even though trade publishers regularly print celebrity crap with impunity. Indie publishers often see themselves as … More ☛
The very idea of “book marketing” is vague. It’s like subsuming advertising and fine art sales into a single realm of “image marketing.” And in tacking marketing on as the de facto second phase of writing a book, a lot of worthy artists’ resources are placed in jeopardy.
More ☛Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common. “Independence” is a feelgood concept, but it’s often presented without any reference to that which a publisher or bookstore is independent … More ☛
This section on dashes, hyphens and dots goes beyond typographic aesthetics to explore how we can communicate more effectively as writers. The subtle intricacies of hyphens and dashes affect all authors whether they typeset their own books or not. Knowing … More ☛
The notion of real publishing as opposed to self-publishing and the stigma surrounding it is obsolete. I have no objections to traditional publishers but every one of them started off as a “self-publisher” with a first book. I have pretty … More ☛
Many readers still love to feel the subtle emboss of letters stamped on paper with metal type. I was rummaging through the garage and came across an old copy of The Progressive Road to Reading Book 2 by Georgine Burchill, … More ☛
Book design is a lost art. Though book design discussions usually focus on covers, consider how much more time a reader spends staring at the text. An elegant book block is just as important. Decades ago, professional tradesmen practiced the … More ☛
Part 2 of Fundamentals of Book Design explores optical margins, paragraph formatting and spaces. Read about margins, layout and leading in Part 1. The self-publishing revolution is (aside from the Internet) the greatest thing ever to happen to freedom of … More ☛
Editing is one of the first hurdles you’ll encounter as an independent writer. Your fan club is your enemy. Encouraging friends who think it’s “wonderful you actually wrote a book” are not unbiased editors. A good editor will put your … More ☛
There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the … More ☛
Designers, writers and publishers will benefit from Beatrice Warde‘s eloquent perspectives on the craft of typography, the power of type and the importance of the printed word. “The Crystal Goblet” was an essay included in Beatrice Warde‘s book of the … More ☛
There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Understand what you’re getting into and define success at its proper place on the spectrum between retail sales and artistic satisfaction. With some clarity, planning and management of expectations, even a modest publishing venture can be rewarding and satisfying.
More ☛A great technology is getting a bad rap for the wrong reasons. Print On Demand (POD) technology is often mislabeled “Publish On Demand,” which consequently associates it with the Vanity Publishing world; a realm inhabited by a few reputable operators and a large number of scammers waiting to prey on naive writers. While it’s true most Vanity Publishers do rely on POD technology, the majority of reputable self-publishers and many small traditional publishers do, too. POD is entirely disconnected from matters related to whether you own your own ISBN numbers, share rights and royalties with a third party, own your cover artwork or choose one distribution chain over another. It’s just a digital book-manufacturing technology. After all the business arrangements are decided on, a file is sent to a POD printer and books are then manufactured to order in quantities as small as a single book. POD is just a printing technology—and it’s a great one.
More ☛Most book designers make the same errors. One sore spot for me and with many of my university design students, is typography.
More ☛Irony—a figure of speech where the intended meaning is the opposite of the literal meaning. Here’s a soundbite from the movie Con-Air: Irony adds humor or to critically highlight discrepancies between expectations and reality. How about a tiny Chihuahua named … More ☛
Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛
Perhaps you’ve experienced flow writing. You sit down, watch your fingers tap away at the keyboard, and wonder, Where did that come from? Did I write that? That’s really good! Sometimes the experience of flow can be as simple and … More ☛
AI Storytelling – Is it any good? I entered a simple prompt into ChatGPT. Yes, I could have been more specific about what I wanted—better prompts make for better output from the AI—but my intention was to analyze the … More ☛
The following advice on writing and publishing is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published twelve books, and I’m … More ☛
Leaders write and speak with conviction. Bold writing is not arrogant. Readers and audiences know that your words are a direct extension of your thoughts, feelings, beliefs, and experiences. Don’t talk about yourself at the expense of offering value to … More ☛
I-We-You. You’re addressing an audience. When should you switch from the inclusive “we” to the more personal “you?” When is it acceptable to use “I?” When talking about your own experiences, use “I.” Listeners will follow your story as long … More ☛
Verbs are the engines that move your writing, your speaking, your readers, and your audiences but many authors ands presenters don’t spend enough time choosing the right ones. If your writing was an electric guitar, your verbs would be the volume, … More ☛
A friend asked if he should take a day off work to attend a free “Become a Millionaire Speaker or Coach!” seminar. No. Don’t quit your day job—even for a day. I’m sure the session offers hours of true and … More ☛
