↓
 
Speakipedia

Speakipedia

The Presentation & Storytelling Encyclopedia by Dave Bricker

  • Speakipedia Home
  • Tools for Influencers
  • Art of Oratory
  • Storytelling
  • Speechwriting
  • Influence
  • Speaking Business
  • Speakipedia Podcast
  • Speaking-Tech
  • Speaking Vocabulary
  • Powerpoint
  • Writing and Publishing
  • Book Design
  • Free E-Books
Home Β» typography

Tag Archives: typography

Book Design Basics: Choosing a Book Font

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design Basics: Choosing a Book Font

Selecting a book font seems simple enough, but important subtleties and fine points of typography are not obvious to the average writer. This article offers insights into fonts suitable for book typography. Though it won’t turn the average author into … More β˜›

Rethinking Book Cover Design

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Rethinking Book Cover Design

Book cover design tells the story of the story. It must convey the spirit and intentions of the author authentically, and it also has a few practical chores to perform. If a book cover design is to accomplish these things … More β˜›

Publishing Advice – Practices & Principles

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Publishing Advice – Practices & Principles

The following publishing advice is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published 12 books. I’ve guided many remarkable people … More β˜›

Book Design Basics: Quotation Marks and Primes

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design Basics: Quotation Marks and Primes

Writers often ask about the difference between “straight” or “dumb” quotation marks and traditional printers’ quotes, commonly referred to as “smart quotes” or “curly quotes.” Add in the need to distinguish between left single quotes and apostrophes, and the primes … More β˜›

The Perfect Book Sales Page

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
The Perfect Book Sales Page

Tom Morkes published The Perfect Book sales Page on his blog. I’m usually the first person to reject formulaic approaches to book marketing. Many well-written books are horrible products. But what I like about Tom’s template is that it forces … More β˜›

Tabs, Indents, and Margins: How to use the Tab Ruler

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Tabs, Indents, and Margins: How to use the Tab Ruler

This article explains the tab ruler found on every word processor and typesetting application. Understanding the simple and elegant split ruler and tab functions opens up a world of formatting opportunities. Digital typesetting and word processing inherited a number of … More β˜›

Simulating the Appearance of Traditional Print

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Simulating the Appearance of Traditional Print

Digital typography offers capabilities that printers working with hot lead type and wood type could only dream of. Digital type can be stretched and resized infinitely, justified within unusual boundaries, or wrapped around almost any shape. And yet, traditional letterpress … More β˜›

Book Design Basics – Use Hyphens for Justified Type

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design Basics  – Use Hyphens for Justified Type

Hyphens are an important contributor to elegant, easy-to-read typography, especially when text is fully justified as is the convention in book typography. This article explains how justified text works, and how proper hyphenation improves the legibility of your type. Text … More β˜›

Book Design – Revisiting Classic Layout for Print and EBooks

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design – Revisiting Classic Layout for Print and EBooks

Book design has changed since publishing became a gigantic industry. Typesetting was once performed by trained craftsmen who apprenticed to masters before inking their own plates. Phototypesetting arrived in the 1960s and by the late 1980s, digital publishing transferred the … More β˜›

A Manuscript is Not a Book: Ten Tips for Manuscript Preparation

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 18, 2024
A Manuscript is Not  a Book: Ten Tips for Manuscript Preparation

In my work with writers, I come across many common technical problems with manuscripts. These usually spring from the best of intentions as the writer attempts to create the feel of the finished book within the manuscript. Though they’re trying … More β˜›

Not Selling Books? Did you do the Math?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Not Selling Books? Did you do the Math?

You threw a grand party but nobody came. Your novel is so good but you’re not selling books. What happened? You were supposed to appear on Oprah’s show. Terry Gross isn’t calling you for an interview. You may be an … More β˜›

Book Cover Design: Judging a Book by its Cover – Part 3

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Cover Design: Judging a Book by its Cover – PartΒ 3

This third installment of Judging a Book by its Cover looks at great book cover designs that won the 2012 Design Observer 50 Books-50 Covers award. Part 1 explored how most book design rarely rises above “competent.” Part 2 looked … More β˜›

Blogging to Build a Speaker or Author Platform

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Blogging to Build a Speaker or Author Platform

How can speakers, indie writers, and self-publishers use a blog to build a platform? This article explains how to publish online content to build community around your books. Build a Platform: Set up Your Blog A blog (short for web … More β˜›

Book Cover Design: Judging a Book by its Cover – Part 2

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 14, 2024
Book Cover Design: Judging a Book by its Cover – PartΒ 2

Part 1 of Book Cover Design: Judging a Book by its Cover critiqued “professional” covers taken from Amazon’s Editor’s choice list. Read that article first as it provides background for this one. The article looked at design elements that worked … More β˜›

Book Cover Typefaces and Cover Design Horror Stories

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Cover Typefaces and Cover Design Horror Stories

I recently responded to a question in a writers‘ forum from an author who was in the process of designing a cover for her novel set in a swamp in New Orleans. β€œI chose a β€˜swampy’ font that hangs down … More β˜›

How Many Spaces After a Period? Ending the Debate

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
How Many Spaces After a Period? Ending the Debate

Few subjects arouse more passion among writers and designers than the debate over how many spaces should follow a period. If you adhere to a style manual, you’ll be hard-pressed to find one that doesn’t specify a single-space. Chicago and … More β˜›

What’s a Professional Editor Worth?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
What’s a Professional Editor Worth?

What do you think a professional editor‘s pay scale should be? Assume that a proofreader would be at the bottom of the scale and a developmental/line editor would be at the top. An examination of the work editors perform sheds … More β˜›

Book Cover Design: Judging a Book by Its Cover – Part 1

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 16, 2024
Book Cover Design: Judging a Book by Its Cover – PartΒ 1

Nothing screams β€œamateur” like a poorly crafted book cover. The standards for book design aspired to by trade publishers are not all that high, but self-publishers routinely fall short of them. If you want your book to be taken seriously, … More β˜›

Proposed Standards for Book Typography

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Proposed Standards for Book Typography

The word processor has placed new burdens on writers to understand how to use italics, big and small capitals, dashes, hyphens, initials, etc. Writers who do their own typesetting often produce mediocre results. Likewise, trade publishers sacrifice typographic aesthetics when … More β˜›

Self-Publishing: Art or Business?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Self-Publishing: Art or Business?

The very idea of “book marketing” is vague. It’s like subsuming advertising and fine art sales into a single realm of “image marketing.” And in tacking marketing on as the de facto second phase of writing a book, a lot of worthy artists’ resources are placed in jeopardy.

More β˜›

Book Design Basics – Drop Caps and Initial Impressions

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 15, 2024
Book Design Basics – Drop Caps and Initial Impressions

NITIAL CAPITALS have historical roots in the early days of book design; their use predates the printing press and the invention of moveable type. Today’s initial caps are not as fancy as those carefully rendered in gold leaf in ancient … More β˜›

Book Design Basics – Dashes, Hyphens and Dots

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 16, 2024
Book Design Basics – Dashes, Hyphens and Dots

This section on dashes, hyphens and dots goes beyond typographic aesthetics to explore how we can communicate more effectively as writers. The subtle intricacies of hyphens and dashes affect all authors whether they typeset their own books or not. Knowing … More β˜›

Book Design Basics: Small Capitals – Avoiding Capital Offenses

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design Basics: Small Capitals – Avoiding Capital Offenses

Use of Small Capitalsβ€”uppercase characters designed at lowercase scaleβ€”is one aspect of writing and book design that isn’t taught in grammar school. We all know every sentence begins with a capital letter and ends with a period. We all should … More β˜›

The Single Most Important Contribution to Publishing

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
The Single Most Important Contribution to Publishing

Many readers still love to feel the subtle emboss of letters stamped on paper with metal type. I was rummaging through the garage and came across an old copy of The Progressive Road to Reading Book 2 by Georgine Burchill, … More β˜›

Book Design Basics Part 3: Running The Numbers

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design Basics Part 3: Running The Numbers

Part 3 of Book Design Basics explores better ways to present numbers on your pages. Numbers (called figures) look simple at first glance, but they present interesting typesetting challenges. Many digital typefaces offer several number styles but few designers know … More β˜›

Book Design Basics Part 1: Margins and Leading

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design Basics Part 1: Margins and Leading

Book design is a lost art. Though book design discussions usually focus on covers, consider how much more time a reader spends staring at the text. An elegant book block is just as important. Decades ago, professional tradesmen practiced the … More β˜›

Book Design Basics Part 2: Optical Margins, Indents and Periods

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Design Basics Part 2: Optical Margins, Indents and Periods

Part 2 of Fundamentals of Book Design explores optical margins, paragraph formatting and spaces. Read about margins, layout and leading in Part 1. The self-publishing revolution is (aside from the Internet) the greatest thing ever to happen to freedom of … More β˜›

Book Typography: The Crystal Goblet by Beatrice Warde

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Typography: The Crystal Goblet by Beatrice Warde

Designers, writers and publishers will benefit from Beatrice Warde’s eloquent perspectives on the craft of typography, the power of type and the importance of the printed word. β€œThe Crystal Goblet” was an essay included in Beatrice Warde’s book of the … More β˜›

Tips For Book Cover Design

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Tips For Book Cover Design

Most book designers make the same errors. One sore spot for me and with many of my university design students, is typography.

More β˜›

Sound Advice for Writers & Publishers

Speakipedia Posted on July 26, 2022 by Dave BrickerJuly 1, 2024

The following advice on writing and publishing is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published twelve books, and I’m … More β˜›

Don’t Hire Experts and Tell Them What to Do!

Speakipedia Posted on September 14, 2020 by Dave BrickerJuly 1, 2024

Too many professionals buy the story that expertise is a commodity: Hire an expert, tell them what to do, and get the job done. Experts are experts because they know more than you do about their professional discipline. Experts are … More β˜›

  • Speakipedia Home
  • Tools for Influencers
  • Art of Oratory
  • Storytelling
  • Speechwriting
  • Influence
  • Speaking Business
  • Speakipedia Podcast
  • Speaking-Tech
  • Speaking Vocabulary
  • Powerpoint
  • Writing and Publishing
  • Book Design
  • Free E-Books

  • Dave Who?
  • About Speakipedia
  • Documents for Speakers
  • Site Index
  • Terms List
  • Contact

antique books asiteaboutsomething background image applause anaphora amazon Agency model asyndeton abbreviation acting actors allegory audio baseline initials acronyms accent 99designs aphorism agent adynaton academic arguments Beatrice Warde aspect ratio blogging begin a speech big and small caps assertive Antimetabole blog author beginnings ai barnes and noble audiobooks aposiopesis alliteration academic writing art and business audiovisual agents apple ablogaboutsomething apologies authoring av

Storytelling workshops by Dave Bricker
Keynote Speaking by Dave Bricker
Presentation Consulting by Dave Bricker
EBooks by Dave Bricker (FREE)
Sign Up to be notified when new content is posted on this site. Your email address will not be sold or shared.

Speakipedia is not affiliated with Wikipedia or the Wikimedia Foundation. All content ©2025 Remarkable Stories, Inc. The Speakipedia logotype and puzzle globe were adapted from the Wikipedia logo and puzzle globe which are published under a Creative Commons license. Click here for more information.
Privacy Policy
↑