Selecting a book font seems simple enough, but important subtleties and fine points of typography are not obvious to the average writer. This article offers insights into fonts suitable for book typography. Though it won’t turn the average author into … More ☛
The following publishing advice is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published 12 books. I’ve guided many remarkable people … More ☛
Writers often ask about the difference between “straight” or “dumb” quotation marks and traditional printers’ quotes, commonly referred to as “smart quotes” or “curly quotes.” Add in the need to distinguish between left single quotes and apostrophes, and the primes … More ☛
Tom Morkes published The Perfect Book sales Page on his blog. I’m usually the first person to reject formulaic approaches to book marketing. Many well-written books are horrible products. But what I like about Tom’s template is that it forces … More ☛
Should you give away books for free? The value of book giveaways can’t be assessed by formula. The prevailing mythology suggests that the goal of publishing is to sell books, but the huge majority of indie publishers don’t do the … More ☛
Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen to prey on writers who are unsure of the path. This article explains the basics of how publishing scams work … More ☛
This article explains how to produce and market a professional quality audiobook using Amazon ACX. Through ACX (Audiobook Creation Exchange), I was able to audition voiceover talent, choose a professional producer, review the work in progress, and make my audiobook … More ☛
Once you have your book cover design looking spirited and professional on your computer screen, how can you ensure that your masterpiece will translate accurately to the printing press? Ink on paper is an entirely different medium from pixels on … More ☛
This article explains the tab ruler found on every word processor and typesetting application. Understanding the simple and elegant split ruler and tab functions opens up a world of formatting opportunities. Digital typesetting and word processing inherited a number of … More ☛
Digital typography offers capabilities that printers working with hot lead type and wood type could only dream of. Digital type can be stretched and resized infinitely, justified within unusual boundaries, or wrapped around almost any shape. And yet, traditional letterpress … More ☛
Page layout programs like Adobe Indesign and Quark, allow typographers to exert fine control over justified text to remove gaps and “rivers.” The default settings produce “pretty good” results—better than a word processor—but a few small tweaks will dramatically improve … More ☛
Hyphens are an important contributor to elegant, easy-to-read typography, especially when text is fully justified as is the convention in book typography. This article explains how justified text works, and how proper hyphenation improves the legibility of your type. Text … More ☛
Book design has changed since publishing became a gigantic industry. Typesetting was once performed by trained craftsmen who apprenticed to masters before inking their own plates. Phototypesetting arrived in the 1960s and by the late 1980s, digital publishing transferred the … More ☛
In my work with writers, I come across many common technical problems with manuscripts. These usually spring from the best of intentions as the writer attempts to create the feel of the finished book within the manuscript. Though they’re trying … More ☛
You threw a grand party but nobody came. Your novel is so good but you’re not selling books. What happened? You were supposed to appear on Oprah’s show. Terry Gross isn’t calling you for an interview. You may be an … More ☛
Part 1 of Book Cover Design: Judging a Book by its Cover critiqued “professional” covers taken from Amazon’s Editor‘s choice list. Read that article first as it provides background for this one. The article looked at design elements that worked … More ☛
I recently responded to a question in a writers‘ forum from an author who was in the process of designing a cover for her novel set in a swamp in New Orleans. “I chose a ‘swampy’ font that hangs down … More ☛
Few subjects arouse more passion among writers and designers than the debate over how many spaces should follow a period. If you adhere to a style manual, you’ll be hard-pressed to find one that doesn’t specify a single-space. Chicago and … More ☛
One question that loops endlessly on writers‘ forums is “How can I sell more books?” The question is a natural one, but for many self-publishers, it betrays a certain lack of awareness about the publishing business. Lest I sound holier … More ☛
What is true self-publishing? What is the difference between self-publishing and “vanity publishing” or “subsidy publishing?” How do these differ from “traditional publishing?” Don’t publish until you understand these terms; that knowledge can make or break your book. Learn about … More ☛
After completing the final draft of a manuscript for my fifth book, I wanted a reality check. I hired a professional editor and learned something important about self-publishing. No matter how capable you are as a writer and proofreader, you … More ☛
The word processor has placed new burdens on writers to understand how to use italics, big and small capitals, dashes, hyphens, initials, etc. Writers who do their own typesetting often produce mediocre results. Likewise, trade publishers sacrifice typographic aesthetics when … More ☛
NITIAL CAPITALS have historical roots in the early days of book design; their use predates the printing press and the invention of moveable type. Today’s initial caps are not as fancy as those carefully rendered in gold leaf in ancient … More ☛
Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common. “Independence” is a feelgood concept, but it’s often presented without any reference to that which a publisher or bookstore is independent … More ☛
This section on dashes, hyphens and dots goes beyond typographic aesthetics to explore how we can communicate more effectively as writers. The subtle intricacies of hyphens and dashes affect all authors whether they typeset their own books or not. Knowing … More ☛
The notion of real publishing as opposed to self-publishing and the stigma surrounding it is obsolete. I have no objections to traditional publishers but every one of them started off as a “self-publisher” with a first book. I have pretty … More ☛
Use of Small Capitals—uppercase characters designed at lowercase scale—is one aspect of writing and book design that isn’t taught in grammar school. We all know every sentence begins with a capital letter and ends with a period. We all should … More ☛
Part 3 of Book Design Basics explores better ways to present numbers on your pages. Numbers (called figures) look simple at first glance, but they present interesting typesetting challenges. Many digital typefaces offer several number styles but few designers know … More ☛
Book design is a lost art. Though book design discussions usually focus on covers, consider how much more time a reader spends staring at the text. An elegant book block is just as important. Decades ago, professional tradesmen practiced the … More ☛
Part 2 of Fundamentals of Book Design explores optical margins, paragraph formatting and spaces. Read about margins, layout and leading in Part 1. The self-publishing revolution is (aside from the Internet) the greatest thing ever to happen to freedom of … More ☛
Editing is one of the first hurdles you’ll encounter as an independent writer. Your fan club is your enemy. Encouraging friends who think it’s “wonderful you actually wrote a book” are not unbiased editors. A good editor will put your … More ☛
The following advice on writing and publishing is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published twelve books, and I’m … More ☛
