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Home » sales

Tag Archives: sales

Three Person Dialogue?

Speakipedia Posted on February 5, 2025 by juanFebruary 5, 2025

  So many presenters miss the opportunity to engage their audiences with dialogue. Speaking is live performance; why share the words as written prose? Consider this dialogue excerpt from Steinbeck’s Grapes of Wrath: “If you wanta pull in here an’ camp it’ll … More ☛

Speakipedia Podcast #34: Allison Shapira

Speakipedia Posted on January 7, 2025 by juanJanuary 15, 2025
Speakipedia Podcast #34: Allison Shapira

Transcript:  Dave Bricker (00:01) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

Speakipedia Podcast #33: Lucille Ossai

Speakipedia Posted on January 3, 2025 by juanJanuary 8, 2025
Speakipedia Podcast #33: Lucille Ossai

Transcript:  Dave Bricker (00:02) Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from … More ☛

Speakipedia Podcast #32: Lois Creamer

Speakipedia Posted on December 10, 2024 by juanDecember 18, 2024
Speakipedia Podcast #32: Lois Creamer

Dave Bricker: Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies and amazing stories from visionary speakers … More ☛

Speakipedia Podcast #31: Tamsen Webster

Speakipedia Posted on December 4, 2024 by juanDecember 11, 2024
Speakipedia Podcast #31: Tamsen Webster

  Transcript Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from … More ☛

Speakipedia Podcast 30: Patricia Fripp

Speakipedia Posted on November 24, 2024 by juanDecember 4, 2024
Speakipedia Podcast 30: Patricia Fripp

Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

The Music Industry’s $50-Billion/Year Storytelling Fumble

Speakipedia Posted on October 30, 2024 by juanOctober 29, 2024

  For decades, FM radio stations served as the primary outlet for major record labels to promote their artists. Radio listeners visited brick-and-mortar music stores to purchase records, tapes, and CDs. For a while, M-TV joined the party. Then the … More ☛

Speakipedia Podcast #28: Rich Hopkins

Speakipedia Posted on October 25, 2024 by juanNovember 20, 2024
Speakipedia Podcast #28: Rich Hopkins

Transcript:  Dave Bricker (00:02) Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from … More ☛

Speakipedia Podcast #27: Marilyn August

Speakipedia Posted on October 25, 2024 by juanNovember 13, 2024
Speakipedia Podcast #27: Marilyn August

ï»ż Transcript  Dave Bricker (00:05) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and … More ☛

Speakipedia Podcast #26: David Murray

Speakipedia Posted on October 21, 2024 by juanNovember 6, 2024
Speakipedia Podcast #26: David Murray

Transcript Dave Bricker  (00:05) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker , bringing you straight talk, smart strategies, and … More ☛

Speakipedia Podcast #25: Rob Shanahan

Speakipedia Posted on October 10, 2024 by juanOctober 30, 2024
Speakipedia Podcast #25:Rob Shanahan

Transcript:  Dave Bricker (00:07) This is Speakipedia Media brought to you by Speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from visionary speakers and thought leaders. From the heart of small town … More ☛

Speakipedia Podcast # 20: Mark Entrekin

Speakipedia Posted on September 11, 2024 by juanSeptember 25, 2024
Speakipedia Podcast # 20: Mark Entriken

Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from … More ☛

Speakipedia Podcast # 15:
Simone Vincenzi

Speakipedia Posted on July 29, 2024 by juanAugust 21, 2024
Speakipedia Podcast # 15:Simone Vincenzi

  Transcript Dave Bricker: Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by Speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

Speakipedia Podcast #14:
Andrea Gold

Speakipedia Posted on July 16, 2024 by juanAugust 14, 2024
Speakipedia Podcast #14:Andrea Gold

Transcript:  Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business?  This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from … More ☛

Speakipedia Podcast # 13:
Rick Lozano

Speakipedia Posted on July 5, 2024 by juanAugust 7, 2024
Speakipedia Podcast # 13:Rick Lozano

Transcription Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speekipedia Media, brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

Speakipedia Podcast #10:
Johann Callaghan

Speakipedia Posted on June 24, 2024 by juanJuly 16, 2024
Speakipedia Podcast #10: Johann Callaghan

Dave Bricker (00:01) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

Speakipedia Podcast # 9:
David H. Lawrence the XVII

Speakipedia Posted on June 21, 2024 by juanJuly 10, 2024
Speakipedia Podcast # 9:David H., Lawrence the XVII

Transcript Dave Bricker (00:01) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakypedia Media brought to you by Speakypedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from … More ☛

Audience Inspector (Demo)

Speakipedia Posted on June 19, 2024 by Dave BrickerSeptember 25, 2024
Audience Inspector

by Dave Bricker Load a demo and experience the AI-generated results. Get access to work with your own content. Intro The Talk Audience Conflicts History News Landmines Material Content Introduction Prepare for Your Presentation The Audience Inspector collects information about … More ☛

Publishing Straight Talk

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Publishing Straight Talk

There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Why did I write my book? … More ☛

Nonfiction Writing and the One-sided Sales Conversation

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 14, 2024
Nonfiction Writing and the One-sided Sales Conversation

Business, technology, and how-to books can be viewed as one-sided sales conversations. Though the author may hope to sell products or services, what’s usually being sold directly to the reader is an idea—a strategy or philosophy that can be used … More ☛

Want a Traditional Publishing Contract? Do Your Homework

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Want a Traditional Publishing Contract? Do Your Homework

This article discusses the pros and cons of traditional publishing. Abandon your biases, study the business of publishing, and choose the publishing method that best suits you and your book. Perhaps the biggest myth in publishing is that as a … More ☛

The Perfect Book Sales Page

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
The Perfect Book Sales Page

Tom Morkes published The Perfect Book sales Page on his blog. I’m usually the first person to reject formulaic approaches to book marketing. Many well-written books are horrible products. But what I like about Tom’s template is that it forces … More ☛

Publishing Scams and How they Work

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Publishing Scams and How they Work

Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen to prey on writers who are unsure of the path. This article explains the basics of how publishing scams work … More ☛

How to Produce Audiobooks with Amazon ACX

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 14, 2024
How to Produce Audiobooks with Amazon ACX

This article explains how to produce and market a professional quality audiobook using Amazon ACX. Through ACX (Audiobook Creation Exchange), I was able to audition voiceover talent, choose a professional producer, review the work in progress, and make my audiobook … More ☛

Not Selling Books? Did you do the Math?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Not Selling Books? Did you do the Math?

You threw a grand party but nobody came. Your novel is so good but you’re not selling books. What happened? You were supposed to appear on Oprah’s show. Terry Gross isn’t calling you for an interview. You may be an … More ☛

Co-Publishing – Alternative Path or Another Trap for Writers?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Co-Publishing – Alternative Path or Another Trap for Writers?

I recently published a post about the difference between vanity publishing and true self-publishing. Fundamentally, the article defines a publisher as “someone who takes the risk on a book.” Vanity Presses represent themselves as publishers and accept royalties while the … More ☛

Reality Checklist for Self-Publishers

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Reality Checklist for Self-Publishers

One question that loops endlessly on writers‘ forums is “How can I sell more books?” The question is a natural one, but for many self-publishers, it betrays a certain lack of awareness about the publishing business. Lest I sound holier … More ☛

Self-Publishing & Vanity Publishing: Confuse Them and Pay the Price

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Self-Publishing & Vanity Publishing: Confuse Them and Pay the Price

What is true self-publishing? What is the difference between self-publishing and “vanity publishing” or “subsidy publishing?” How do these differ from “traditional publishing?” Don’t publish until you understand these terms; that knowledge can make or break your book. Learn about … More ☛

Straight Talk About Book Reviews

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Straight Talk About Book Reviews

Book  reviews are critically important. Have you ever read a book hoping it would get better, only to find that it never did? And how do you tell if an independently published book is any good? So many are poorly … More ☛

Self-Publishing: Art or Business?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Self-Publishing: Art or Business?

The very idea of “book marketing” is vague. It’s like subsuming advertising and fine art sales into a single realm of “image marketing.” And in tacking marketing on as the de facto second phase of writing a book, a lot of worthy artists’ resources are placed in jeopardy.

More ☛

Indie Publishers, Bookstores and Readers – the Indie Ecosystem

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Indie Publishers, Bookstores and Readers –  the Indie Ecosystem

Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common. “Independence” is a feelgood concept, but it’s often presented without any reference to that which a publisher or bookstore is independent … More ☛

Self-Publishing IS Real Publishing-The Difference is up to You

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Self-Publishing IS Real Publishing-The Difference is up to You

The notion of real publishing­ as opposed to self-publ­ishing and the stigma surrounding it is obsolete. I have no objections to traditional publishers but every one of them started off as a “self-publi­sher” with a first book. I have pretty … More ☛

Book Distributors: What’s in it for Publishers?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Distributors: What’s in it for Publishers?

There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the … More ☛

Self-Publishing? Get Real(istic)!

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Self-Publishing? Get Real(istic)!

There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Understand what you’re getting into and define success at its proper place on the spectrum between retail sales and artistic satisfaction. With some clarity, planning and management of expectations, even a modest publishing venture can be rewarding and satisfying.

More ☛

Many Unhappy Returns – Think Outside the Bookstore

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Many Unhappy Returns – Think Outside the Bookstore

If you’re hoping to have mainstream bookstore distribution, using a Vanity Press may present some obstacles. Book buyers will likely tell you, “your book may be excellent, but you’re using a Vanity Publisher and the vast majority of their books … More ☛

Rhetoric

Speakipedia Posted on June 12, 2024 by Dave BrickerJuly 28, 2024
Rhetoric

Rhetoric is the art of effective or persuasive speaking or writing, particularly the use of figures of speech and other compositional techniques. Rhetoric involves three main strategies known as ethos, pathos, and logos. Ethos appeals to ethics, pathos to emotions, … More ☛

Prolepsis

Speakipedia Posted on June 12, 2024 by Dave BrickerJuly 28, 2024
Prolepsis

Though it might sound like a stomach problem, prolepsis is a rhetorical device that involves anticipating and answering potential objections before they are raised. This preemptive argument helps to strengthen a speaker‘s position by showing foresight and preparedness. In a … More ☛

Soliloquy

Speakipedia Posted on June 12, 2024 by Dave BrickerJuly 28, 2024
Soliloquy

A soliloquy is a speech delivered by a character in a play or other literary work, who is alone on stage, revealing their inner thoughts and feelings to the audience. Hmm 
 isn’t that pretty much a speaker‘s job description? … More ☛

Terms and Conditions

Speakipedia Posted on June 2, 2024 by Dave BrickerJune 2, 2024
Terms and Conditions

Speakipedia Affiliate Program Terms of Service Agreement By signing up to be an Affiliate in the Speakipedia Affiliate Program (“Program”) you are agreeing to be bound by the following terms and conditions (“Terms of Service”). Speakipedia reserves the right to … More ☛

Speakipedia Podcast #7:
Kelly Swanson

Speakipedia Posted on May 28, 2024 by Dave BrickerJune 26, 2024
Speakipedia Podcast #7: Kelly Swanson

Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

Speakipedia Podcast #6
Fabio Marques

Speakipedia Posted on May 24, 2024 by Dave BrickerJune 26, 2024
Speakipedia Podcast #6  Fabio Marques

  Dave Bricker (00:02) This is Speakipedia Media brought to you by speakipedia.com. Want to expand your speaking and storytelling skills and grow your influence business? I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

Speakipedia Podcast #5:
Neal Petersen

Speakipedia Posted on May 9, 2024 by Dave BrickerJune 12, 2024
Speakipedia Podcast #5:Neal Petersen

Transcript Dave Bricker   (00:06) This is Speakipedia Media brought to you by Speakipedia .com. Want to expand your speaking and storytelling skills and grow your influence business? I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

Speakipedia Podcast #3:
Scott Lesnick

Speakipedia Posted on May 9, 2024 by Dave BrickerMay 30, 2024
Speakipedia Podcast #3: Scott Lesnick

ï»ż Transcript Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by Speakipedia .com. I’m your emcee Dave Bricker, bringing you straight talk and smart strategies from … More ☛

Speakipedia Podcast #2:
Kay Allison

Speakipedia Posted on May 9, 2024 by Dave BrickerMay 22, 2024
Speakipedia Podcast #2:Kay Allison

ï»ż Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by Speakipedia.com. I’m your emcee Dave Bricker bringing you straight talk and smart strategies from visionary … More ☛

Speakipedia Podcast #1:
Bruce Turkel

Speakipedia Posted on May 9, 2024 by Dave BrickerMay 17, 2024
Speakipedia Podcast #1: Bruce Turkel

ï»żï»żï»żï»żï»żï»żï»ż Transcript Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your MC Dave Bricker bringing you straight talk and smart strategies … More ☛

“Speaking” Means More Than Keynoting

Speakipedia Posted on January 22, 2024 by Dave BrickerJuly 25, 2024
“Speaking” Means More Than Keynoting

Many people think of “speakers” as people who perform on big stages, but keynote speaking is only part of what professional speaking is about. Choose the best speaking business model for you. Keynote speakers have a “one-and-done” business. No matter … More ☛

Publish a Book as a Business Card

Speakipedia Posted on January 10, 2024 by Dave BrickerMay 16, 2024
Publish a Book as a Business Card

I’ve written and published 14 books
 And as far as book sales go, that’s made me tens of dollars. Two million books are published every year. And getting your book noticed in the crowd is even more difficult than appearing … More ☛

How to Sell from the Stage?

Speakipedia Posted on January 10, 2024 by Dave BrickerMay 16, 2024
How to Sell from the Stage?

Selling makes many of us uncomfortable. We receive thousands of BMS (Buy My Stuff) emails, and the last thing we want is to be part of a captive audience, forced to listen as a speaker closes their program with a … More ☛

How to Negotiate with a Speaker?

Speakipedia Posted on January 10, 2024 by Dave BrickerMay 16, 2024
How to Negotiate with a Speaker?

How do you negotiate with a speaker? What if you find just the right speaker for your conference and then discover there’s a gap between your budget and their fee? Here are a few ways to close the price—value gap. … More ☛

How Long Does it Take to Build a Speaking Business?

Speakipedia Posted on January 10, 2024 by Dave BrickerJuly 2, 2024
How Long Does it Take to Build a Speaking Business?

How long does it take to build any business? Celebrities and rock stars may find it easy to launch an enterprise based on name recognition. A few speakers are able to build a practice quickly when they retire as industry … More ☛

A Pitch is Not a Mini-Website

Speakipedia Posted on January 10, 2024 by Dave BrickerJanuary 10, 2024
A Pitch is Not a Mini-Website

It’s pitch day and five big construction contractors show up, each of them hoping to convince the university that they should be the ones to build the new STEM building. One by one, each contractor drags the selection committee through … More ☛

Use a Beautiful Model to Sell Your Message!

Speakipedia Posted on January 8, 2024 by Dave BrickerSeptember 19, 2024
Use a Beautiful Model to Sell Your Message!

We all like to look at attractive models
 But I’m not talking about the kind that smiles for the camera. If you have ideas to share, communicate them with a contextual model. When I teach storytelling, I share the StorySailingÂź … More ☛

The Golden Rule of Storytelling

Speakipedia Posted on January 8, 2024 by Dave BrickerApril 29, 2024
The Golden Rule of Storytelling

Stories are always about people! If you’re talking about prices, processes, ingredients, or data you’re not talking about people. If you’re not talking about people, you’re not telling stories. If you’re not telling stories, you’re not connecting. And if you’re … More ☛

Speechwriting: Rhyme

Speakipedia Posted on January 8, 2024 by Dave BrickerApril 12, 2024
Speechwriting: Rhyme

Many of us can recite poems and lyrics we first heard when we were children. Rhythm and rhyme are beyond memorable. So why don’t we use them more often when we speak? I was bored with my elevator pitch and … More ☛

How Stories Work: The 4 Elements of Story

Speakipedia Posted on January 4, 2024 by Dave BrickerApril 12, 2024
How Stories Work: The 4 Elements of Story

Start with the golden rule of storytelling: Stories are always about people. And in a story, that person or group of people are out in a sailboat on the rocky, stormy seas of conflict. They’re facing a challenge of some … More ☛

Bombing on Stage is a Rite of Passage!

Speakipedia Posted on January 3, 2024 by Dave BrickerApril 9, 2024
Bombing on Stage is a Rite of Passage!

As a sailor, I ran aground more than once. I even spent a few uncomfortable nights with my keel stuck on a sandbar, waiting for the next high tide to float me off. Whenever a fellow mariner bragged that they’d … More ☛

Get Over Your Fear of Selling

Speakipedia Posted on January 3, 2024 by Dave BrickerApril 26, 2024
Get Over Your Fear of Selling

We’re all fed up with being sold to by irritating “click my BUY button” marketers, and this leads many of us to associate sales with sleaze. But if we want to get hired, we have to sell our services. Don’t … More ☛

Are You a Professional Speaker?

Speakipedia Posted on January 2, 2024 by Dave BrickerMarch 20, 2024
Are You a Professional Speaker?

I was a university instructor for 15 years, and during that time, nobody ever tapped me on the shoulder and said, “Hey! You’re a professional speaker.” We tend to think of speakers as keynoters who perform on big stages in … More ☛

Agitate the Problem, Not the Person!

Speakipedia Posted on January 2, 2024 by Dave BrickerMay 16, 2024
Agitate the Problem, Not the Person!

In persuasive speaking, the CAST Call system directs us to state the problem and then agitate.   What will happen to your business if you don’t address this issue? What advantage are your competitors gaining while you wait? Have you … More ☛

Intromatic (Demo)

Speakipedia Posted on December 31, 2023 by Dave BrickerAugust 16, 2024
Intromatic (Demo)

Load a demo and view the AI-generated results. Speaker Introduction Wizard by Dave Bricker A strong, interesting, and concise introduction sets the stage for your performance. It builds energy and primes your audience to focus on the problem you address, … More ☛

They Don’t Have a Clue! 

Speakipedia Posted on December 18, 2023 by Dave BrickerJuly 1, 2024

  They don’t have a clue! In 1991, I sailed a wooden boat 3,000 miles across the Atlantic Ocean.  During my 38 days at sea, I battled seasickness, faced storms and calms, adjusted the sails, and minded the compass. Do … More ☛

Thoughts on Thanksgiving

Speakipedia Posted on November 21, 2023 by Dave BrickerJuly 1, 2024

When the urge to gripe arises, consider that no matter what dark clouds may loom on the horizon, you threaded the needle of human history. Imagine what life would have been like had you been born not so many years … More ☛

Survive and Thrive in the Land of Clocks & Calendars

Speakipedia Posted on June 27, 2023 by Dave BrickerJuly 1, 2024

Is your digital calendar robbing you of the time you need to be productive? Maybe the problem isn’t your calendar. Back in my carefree boat bum days, my course was governed by the world’s natural rhythms. I rose and retired … More ☛

If You Think SALES is a Dirty Word


Speakipedia Posted on March 21, 2023 by Dave BrickerJuly 1, 2024

Do you think sales is a dirty word? Many of us think that way 
 and given all the tacky messages we have to sort through and delete every day, it’s no wonder. For some, the word “sales” conjures up … More ☛

Punch Up Your Elevator Pitch

Speakipedia Posted on March 4, 2023 by Dave BrickerJuly 1, 2024

The “elevator pitch” is an essential professional tool—a tool that should be kept razor sharp and as ready to deploy as a handshake and a smile—and yet, most professionals are woefully bad at introducing themselves. Have you ever attended a … More ☛

Change Your Pricing Story

Speakipedia Posted on January 10, 2023 by Dave BrickerJuly 1, 2024

  Should you charge $20 for your new book or $19.97?  Will dropping your price by three cents help you sell more books? What about smart consumers who are educated about sales and marketing? Will they think you’re being manipulative? … More ☛

Inspire Prospects to ASK You to Sell!

Speakipedia Posted on August 16, 2022 by Dave BrickerJuly 1, 2024

Inspire prospects to ask you to sell to them. Many years ago I was out sailing on Biscayne Bay with an old sailor friend. The conversation drifted from how to adjust the sails to light talk about our personal lives, … More ☛

Sell Outcomes, Not Products

Speakipedia Posted on June 14, 2022 by Dave BrickerJuly 1, 2024

Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the most meaningful basis for describing what you offer. Before you print your next batch of business cards, think like a … More ☛

Reading Aloud Doesn’t Have to Be Boring

Speakipedia Posted on April 5, 2022 by Dave BrickerJuly 1, 2024

Keep your lis­ten­ers’ at­ten­tion while read­ing aloud. The host an­nounces the next au­thor. She walks to the lectern, of­fers a syn­op­sis, and be­gins read­ing aloud. It’s not bad prose—and I can’t say that for every writer here—but after three pages … More ☛

Another Boring Speaker! The Problem and How to Fix It.

Speakipedia Posted on July 20, 2021 by Dave BrickerJuly 1, 2024

“This should be a great presentation,” said Jess as we walked into the Chamber of Commerce breakfast and grabbed a table near the platform. The speaker made a gazillion dollars taking startups public. He’s the CEO of
” “Why does everyone … More ☛

Selling the Story: Storytelling for Skeptics

Speakipedia Posted on June 22, 2021 by Dave BrickerJuly 1, 2024

“Storytelling
? I don’t know.” A troubled look flashed across Sally’s face. “You’ll have a hard time selling me on your topic. Last year’s speaker was a dud. I need to deliver some wow-factor this year or I might not be … More ☛

Pitch Trolls in the NidekniL Marketplace

Speakipedia Posted on December 8, 2020 by Dave BrickerJuly 1, 2024

Nideknil Marketplace was all hustle and bustle. Colorful signs above the merchant stalls proclaimed the advantages of endless products and services. Businesspeople crowded the aisles, picking up samples and literature and talking to the vendors. The pitch-trolls were out in … More ☛

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