Trademarks are registered for names and logos associated with specific purposes. For example, my StorySailing® name is trademarked and the corresponding logo has a separate trademark. Because I registered a trademark for StorySailing, nobody else can legally use that name—unless … More ☛
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More ☛Effective speakers wrap their messages in stories—but few understand what stories are and how they work. This brief guide explores why some narratives connect with listeners and others don’t. Examples—including a few of the author‘s nautical adventure tales—reveal powerful techniques … More ☛
How do we get our audiences to return their focus to the presenter when we’ve sent them off to engage in a game or exercise? Interactivity is a hallmark of effective training. We can explain our strategies and success principles, … More ☛
The Golden Rule of Storytelling tells us that stories are always about people—and not about prices, processes, ingredients, or data. And the StorySailing™ model tells us that stories move from conflict to transformation. When we want to persuade, we also … More ☛
We all like to look at attractive models… But I’m not talking about the kind that smiles for the camera. If you have ideas to share, communicate them with a contextual model. When I teach storytelling, I share the StorySailing® … More ☛
You may already have explored the golden rule of storytelling: Stories are always about people. The StorySailing® model breaks story structure into four elements. The CAST Call formula helps with creating stories that influence and persuade. The Three Circles of … More ☛
Joseph Campbell’s “Hero’s Journey” model offers a story structure that’s been used to create many successful narratives. Star Wars is a classic Hero’s Journey. Here’s how it works: Introduce the hero living in their Ordinary World. They hear a call … More ☛
Start with the golden rule of storytelling: Stories are always about people. And in a story, that person or group of people are out in a sailboat on the rocky, stormy seas of conflict. They’re facing a challenge of some … More ☛
If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers. Ad agencies’ storytelling challenges are complex because they must consider how the stories of their individual team members dovetail with … More ☛
When I was young, I collected superhero stories and comic books. I was fascinated by the exploits of the same characters—Ironman, Spiderman, Superman, and others—who inspire movie-watchers today. The comic book was for me, the ultimate storytelling medium, a combination … More ☛
Use storytelling for problem-solving. Think about the various stories involved in a conflict and plot a course for resolution. Seen through the StorySailing™ spyglass, a story is analogous to the voyage of a sailboat across the rocky, stormy seas of … More ☛
