marketing Archives - Speakipedia https://speakipedia.com/tag/marketing/ The Presentation & Storytelling Encyclopedia by Dave Bricker Wed, 15 Jan 2025 14:01:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://speakipedia.com/wp-content/uploads/2023/12/cropped-puzzle-globe-60x60.jpg marketing Archives - Speakipedia https://speakipedia.com/tag/marketing/ 32 32 Speakipedia Podcast #34: Allison Shapira https://speakipedia.com/speakipedia-podcast-34-allison-shapira/ Tue, 07 Jan 2025 17:35:33 +0000 https://speakipedia.com/?page_id=616869 Transcript:  Dave Bricker (00:01) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast #32: Lois Creamer https://speakipedia.com/speakipedia-podcast-32-lois-creamer/ Wed, 11 Dec 2024 04:06:24 +0000 https://speakipedia.com/?page_id=616723 Dave Bricker: Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies and amazing stories from visionary speakers … More ☛

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]]> Speakipedia Podcast #31: Tamsen Webster https://speakipedia.com/speakipedia-podcast-31-tamsen-webster/ Thu, 05 Dec 2024 03:56:11 +0000 https://speakipedia.com/?page_id=616704   Transcript Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from … More ☛

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]]> Speakipedia Podcast 30: Patricia Fripp https://speakipedia.com/speakipedia-podcast-30-patricia-fripp/ Sun, 24 Nov 2024 16:42:53 +0000 https://speakipedia.com/?page_id=616632 Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast #29: Susan Ford Collins https://speakipedia.com/speakipedia-podcast-29-susan-ford-collins/ Tue, 19 Nov 2024 15:17:39 +0000 https://speakipedia.com/?page_id=616608 Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from visionary … More ☛

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]]> The Music Industry’s $50-Billion/Year Storytelling Fumble https://speakipedia.com/the-music-industrys-50-billion-year-storytelling-fumble/ Wed, 30 Oct 2024 13:00:36 +0000 https://speakipedia.com/?p=616465   For decades, FM radio stations served as the primary outlet for major record labels to promote their artists. Radio listeners visited brick-and-mortar music stores to purchase records, tapes, and CDs. For a while, M-TV joined the party. Then the … More ☛

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]]> Speakipedia Podcast #28: Rich Hopkins https://speakipedia.com/speakipedia-podcast-28-rich-hopkins/ Fri, 25 Oct 2024 20:12:11 +0000 https://speakipedia.com/?page_id=616402 Transcript:  Dave Bricker (00:02) Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from … More ☛

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]]> Speakipedia Podcast #27: Marilyn August https://speakipedia.com/speakipedia-podcast-27-marilyn-august/ Fri, 25 Oct 2024 18:52:15 +0000 https://speakipedia.com/?page_id=616391  Transcript  Dave Bricker (00:05) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and … More ☛

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]]> Speakipedia Podcast #25: Rob Shanahan https://speakipedia.com/speakipedia-podcast-25-rob-shanahan/ Thu, 10 Oct 2024 18:05:09 +0000 https://speakipedia.com/?page_id=616140 Transcript:  Dave Bricker (00:07) This is Speakipedia Media brought to you by Speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from visionary speakers and thought leaders. From the heart of small town … More ☛

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]]> Speakipedia Podcast # 15:Simone Vincenzi https://speakipedia.com/speakipedia-podcast-15-simone-vincenzi/ Tue, 30 Jul 2024 01:26:38 +0000 https://speakipedia.com/?page_id=615523   Transcript Dave Bricker: Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by Speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Influencer Dashboard Support https://speakipedia.com/influencer-dashboard-support/ Mon, 29 Jul 2024 09:45:21 +0000 https://speakipedia.com/?page_id=615475 You need to be logged in to view this content. Please Log In. Not a Member? Join Us

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]]> Speakipedia Podcast #14:Andrea Gold https://speakipedia.com/speakipedia-podcast-14andrea-gold/ Tue, 16 Jul 2024 14:44:26 +0000 https://speakipedia.com/?page_id=615044 Transcript:  Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business?  This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from … More ☛

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]]> Speakipedia Podcast # 13:Rick Lozano https://speakipedia.com/speakipedia-podcast-13rick-lozano/ Fri, 05 Jul 2024 22:18:02 +0000 https://speakipedia.com/?page_id=614987 Transcription Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speekipedia Media, brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Publishing Straight Talk https://speakipedia.com/publishing-straight-talk/ Thu, 13 Jun 2024 13:12:20 +0000 http://theworldsgreatestbook.com/?p=611998 There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Why did I write my book? … More ☛

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]]> Verbs: Spice Up Your Writing with Verbs that Rock https://speakipedia.com/verbs/ Thu, 13 Jun 2024 13:12:19 +0000 http://theworldsgreatestbook.com/?p=611652 Verbs are the engines that move your writing and your readers, but many authors don’t spend enough time choosing the right ones. If your writing was an electric guitar, your verbs would be the volume, tone, and distortion controls that … More ☛

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]]> Publishing Advice – Practices & Principles https://speakipedia.com/publishing-advice/ Thu, 13 Jun 2024 13:12:17 +0000 http://theworldsgreatestbook.com/?p=292615 The following publishing advice is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published 12 books. I’ve guided many remarkable people … More ☛

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]]> The Perfect Book Sales Page https://speakipedia.com/perfect-book-sales-page/ Thu, 13 Jun 2024 13:12:15 +0000 http://theworldsgreatestbook.com/?p=4531 Tom Morkes published The Perfect Book sales Page on his blog. I’m usually the first person to reject formulaic approaches to book marketing. Many well-written books are horrible products. But what I like about Tom’s template is that it forces … More ☛

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]]> Publishing Scams and How they Work https://speakipedia.com/self-publishing-scams/ Thu, 13 Jun 2024 13:12:14 +0000 http://theworldsgreatestbook.com/?p=3193 Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen to prey on writers who are unsure of the path. This article explains the basics of how publishing scams work … More ☛

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]]> How to Produce Audiobooks with Amazon ACX https://speakipedia.com/acx/ Thu, 13 Jun 2024 13:12:13 +0000 http://theworldsgreatestbook.com/?p=4333 This article explains how to produce and market a professional quality audiobook using Amazon ACX. Through ACX (Audiobook Creation Exchange), I was able to audition voiceover talent, choose a professional producer, review the work in progress, and make my audiobook … More ☛

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]]> Self-Publishing Scams: Keep the “Self” in Self-Publishing https://speakipedia.com/self-publishing-scams-2/ Thu, 13 Jun 2024 13:12:13 +0000 http://theworldsgreatestbook.com/?p=4497 Here’s an addendum to Publishing Scams and How they Work. I wonder why so many authors, after spending thousands of hours working on a book, fail to conduct a few critical hours of research that will save them thousands of … More ☛

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]]> Blogging to Build a Speaker or Author Platform https://speakipedia.com/author-platform/ Thu, 13 Jun 2024 13:12:05 +0000 http://theworldsgreatestbook.com/?p=2818 How can speakers, indie writers, and self-publishers use a blog to build a platform? This article explains how to publish online content to build community around your books. Build a Platform: Set up Your Blog A blog (short for web … More ☛

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]]> Co-Publishing – Alternative Path or Another Trap for Writers? https://speakipedia.com/co-publishing/ Thu, 13 Jun 2024 13:12:02 +0000 http://theworldsgreatestbook.com/?p=2570 I recently published a post about the difference between vanity publishing and true self-publishing. Fundamentally, the article defines a publisher as “someone who takes the risk on a book.” Vanity Presses represent themselves as publishers and accept royalties while the … More ☛

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]]> Reality Checklist for Self-Publishers https://speakipedia.com/self-publisher-reality-check/ Thu, 13 Jun 2024 13:12:00 +0000 http://theworldsgreatestbook.com/?p=2383 One question that loops endlessly on writers’ forums is “How can I sell more books?” The question is a natural one, but for many self-publishers, it betrays a certain lack of awareness about the publishing business. Lest I sound holier … More ☛

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]]> Self-Publishing & Vanity Publishing: Confuse Them and Pay the Price https://speakipedia.com/self-publishing-vanity-publishing/ Thu, 13 Jun 2024 13:12:00 +0000 http://theworldsgreatestbook.com/?p=2437 What is true self-publishing? What is the difference between self-publishing and “vanity publishing” or “subsidy publishing?” How do these differ from “traditional publishing?” Don’t publish until you understand these terms; that knowledge can make or break your book. Learn about … More ☛

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]]> Self-Publishing: Art or Business? https://speakipedia.com/self-publishing-art-business/ Thu, 13 Jun 2024 13:11:57 +0000 http://theworldsgreatestbook.com/?p=172 The very idea of "book marketing" is vague. It's like subsuming advertising and fine art sales into a single realm of "image marketing." And in tacking marketing on as the de facto second phase of writing a book, a lot of worthy artists' resources are placed in jeopardy.

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]]> Indie Publishers, Bookstores and Readers – the Indie Ecosystem https://speakipedia.com/indie-publishers-indie-ecosystem/ Thu, 13 Jun 2024 13:11:55 +0000 http://theworldsgreatestbook.com/?p=1708 Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common. “Independence” is a feelgood concept, but it’s often presented without any reference to that which a publisher or bookstore is independent … More ☛

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]]> Self-Publishing IS Real Publishing-The Difference is up to You https://speakipedia.com/real-publishing/ Thu, 13 Jun 2024 13:11:52 +0000 http://theworldsgreatestbook.com/?p=1034 The notion of real publishing­ as opposed to self-publ­ishing and the stigma surrounding it is obsolete. I have no objections to traditional publishers but every one of them started off as a “self-publi­sher” with a first book. I have pretty … More ☛

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]]> The Single Most Important Contribution to Publishing https://speakipedia.com/publishing-contribution/ Thu, 13 Jun 2024 13:11:51 +0000 http://theworldsgreatestbook.com/?p=1094 Many readers still love to feel the subtle emboss of letters stamped on paper with metal type. I was rummaging through the garage and came across an old copy of The Progressive Road to Reading Book 2 by Georgine Burchill, … More ☛

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]]> Book Distributors: What’s in it for Publishers? https://speakipedia.com/book-distributors-publishers/ Thu, 13 Jun 2024 13:11:49 +0000 http://theworldsgreatestbook.com/?p=650 There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the … More ☛

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]]> Self-Publishing? Get Real(istic)! https://speakipedia.com/self-publishing-get-real/ Thu, 13 Jun 2024 13:11:48 +0000 http://theworldsgreatestbook.com/?p=310 There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Understand what you’re getting into and define success at its proper place on the spectrum between retail sales and artistic satisfaction. With some clarity, planning and management of expectations, even a modest publishing venture can be rewarding and satisfying.

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]]> Many Unhappy Returns – Think Outside the Bookstore https://speakipedia.com/many-unhappy-returns-think-outside-the-bookstore/ Thu, 13 Jun 2024 13:11:47 +0000 http://theworldsgreatestbook.com/?p=202 If you’re hoping to have mainstream bookstore distribution, using a Vanity Press may present some obstacles. Book buyers will likely tell you, “your book may be excellent, but you’re using a Vanity Publisher and the vast majority of their books … More ☛

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]]> Alliteration https://speakipedia.com/alliteration/ Wed, 12 Jun 2024 22:44:22 +0000 https://speakipedia.com/?page_id=8690 Alliteration. Alliteration artfully arranges adjacent and alike initial sounds in closely clustered words. It’s a superb stylistic strategy that stitches sound, symmetry, and sonority into sentences. It significantly spices up speeches and prose, and makes your messages more memorable and … More ☛

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]]> Monomyth https://speakipedia.com/monomyth/ Wed, 12 Jun 2024 22:44:21 +0000 https://speakipedia.com/?page_id=9099 The monomyth, or the hero’s journey, is a common narrative archetype that involves a hero who goes on an adventure, faces a decisive crisis, and comes back changed or transformed. This concept was popularized by Joseph Campbell in his book, … More ☛

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]]> Syllepsis https://speakipedia.com/syllepsis/ Wed, 12 Jun 2024 22:43:59 +0000 https://speakipedia.com/?page_id=612574 Syllepsis is not what happens after you’ve eaten too much spicy chili. Syllepsis is a figure of speech in which a word, typically a verb or an adjective, is applied to two or more nouns without being repeated, but with … More ☛

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]]> Terms and Conditions https://speakipedia.com/terms-and-conditions/ Sun, 02 Jun 2024 13:15:31 +0000 https://speakipedia.com/terms-and-conditions/ Speakipedia Affiliate Program Terms of Service Agreement By signing up to be an Affiliate in the Speakipedia Affiliate Program (“Program”) you are agreeing to be bound by the following terms and conditions (“Terms of Service”). Speakipedia reserves the right to … More ☛

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]]> Speakipedia Podcast #5:Neal Petersen https://speakipedia.com/speakipedia-podcast-5-neal-petersen/ Thu, 09 May 2024 12:05:53 +0000 https://speakipedia.com/?page_id=8220 Transcript Dave Bricker   (00:06) This is Speakipedia Media brought to you by Speakipedia .com. Want to expand your speaking and storytelling skills and grow your influence business? I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast #3: Scott Lesnick https://speakipedia.com/speakipedia-podcast-3-scott-lesnick/ Thu, 09 May 2024 12:02:23 +0000 https://speakipedia.com/?page_id=8210  Transcript Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by Speakipedia .com. I’m your emcee Dave Bricker, bringing you straight talk and smart strategies from … More ☛

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]]> Speakipedia Podcast #2:Kay Allison https://speakipedia.com/speakipedia-podcast-2-kay-allison/ Thu, 09 May 2024 12:01:57 +0000 https://speakipedia.com/?page_id=8204  Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by Speakipedia.com. I’m your emcee Dave Bricker bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast #1: Bruce Turkel https://speakipedia.com/speakipedia-podcast-1-bruce-turkel/ Thu, 09 May 2024 12:00:32 +0000 https://speakipedia.com/?page_id=8184  Transcript Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your MC Dave Bricker bringing you straight talk and smart strategies … More ☛

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]]> Twenty Most Popular Speaking Topics https://speakipedia.com/speaking-topic-trends/ Wed, 24 Jan 2024 11:12:37 +0000 https://speakipedia.com/?page_id=6862 Here are speaking topic trends observed in conferences, and media as of April, 2023. Speaking topic trends can change quickly. For example, “AI” would not have appeared on the list a few years ago. It seems reasonable to imagine that … More ☛

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]]> “Speaking” Means More Than Keynoting https://speakipedia.com/speaking-business-models/ Mon, 22 Jan 2024 21:18:21 +0000 https://speakipedia.com/?page_id=6541 Many people think of “speakers” as people who perform on big stages, but keynote speaking is only part of what professional speaking is about. Choose the best speaking business model for you. Keynote speakers have a “one-and-done” business. No matter … More ☛

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]]> Technical Issues? Keep the Room Engaged! https://speakipedia.com/technical-issues-keep-the-room-engaged/ Fri, 19 Jan 2024 21:22:19 +0000 https://speakipedia.com/?page_id=5584 My client wanted to broadcast my presentation to a satellite office and to some of their team members who were working at home. In the room were about a hundred employees from a marketing and PR firm who were attending … More ☛

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]]> Speakers Bureaus https://speakipedia.com/speakers-bureaus/ Fri, 19 Jan 2024 18:49:54 +0000 https://speakipedia.com/?page_id=5502 What about Speakers Bureaus? Can we rely on them to find us paying engagements? I do know a speaker who works exclusively with bureaus. They find him high-paying gigs, take their cut, and he’s happy not to have to spend … More ☛

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]]> Why Do Speakers Charge So Much? https://speakipedia.com/why-do-speakers-charge-so-much/ Wed, 10 Jan 2024 17:58:44 +0000 https://speakipedia.com/?page_id=4850 Celebrities can charge enormous fees because people will pay to be in the same room with them, and when an organization brings in a celebrity speaker, they look well-connected and influential. But what about business speakers who routinely charge 5-figure … More ☛

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]]> Publish a Book as a Business Card https://speakipedia.com/publish-a-book-as-a-business-card/ Wed, 10 Jan 2024 17:43:38 +0000 https://speakipedia.com/?page_id=4820 I’ve written and published 14 books… And as far as book sales go, that’s made me tens of dollars. Two million books are published every year. And getting your book noticed in the crowd is even more difficult than appearing … More ☛

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]]> Want to Persuade? Use the CAST Call System https://speakipedia.com/want-to-persuade-use-the-cast-call-system/ Mon, 08 Jan 2024 22:52:04 +0000 https://speakipedia.com/?page_id=4385 The Golden Rule of Storytelling tells us that stories are always about people—and not about prices, processes, ingredients, or data. And the StorySailing™ model tells us that stories move from conflict to transformation. When we want to persuade, we also … More ☛

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]]> Why AI-Generated Marketing Copy Misses the Mark https://speakipedia.com/ai-generated-marketing/ https://speakipedia.com/ai-generated-marketing/#comments Tue, 08 Aug 2023 14:00:37 +0000 https://storysailing.com/?p=4596 Is AI-Generated Marketing Copy the powerful shortcut we’ve been told it is? The explosive growth of online content has done little for the evolution of graphic design or copywriting. Publishing has never been so easy, and the demands of producing … More ☛

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]]> https://speakipedia.com/ai-generated-marketing/feed/ 3 If You Think SALES is a Dirty Word… https://speakipedia.com/sales/ Tue, 21 Mar 2023 14:00:15 +0000 https://storysailing.com/?p=4309 Do you think sales is a dirty word? Many of us think that way … and given all the tacky messages we have to sort through and delete every day, it’s no wonder. For some, the word “sales” conjures up … More ☛

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]]> Change Your Pricing Story https://speakipedia.com/change-your-pricing-story/ https://speakipedia.com/change-your-pricing-story/#comments Tue, 10 Jan 2023 15:00:11 +0000 https://storysailing.com/?p=4006   Should you charge $20 for your new book or $19.97?  Will dropping your price by three cents help you sell more books? What about smart consumers who are educated about sales and marketing? Will they think you’re being manipulative? … More ☛

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]]> https://speakipedia.com/change-your-pricing-story/feed/ 1 Inspire Prospects to ASK You to Sell! https://speakipedia.com/inspire-prospects-to-ask-you-to-sell/ Tue, 16 Aug 2022 13:27:34 +0000 https://storysailing.com/?p=3440 Inspire prospects to ask you to sell to them. Many years ago I was out sailing on Biscayne Bay with an old sailor friend. The conversation drifted from how to adjust the sails to light talk about our personal lives, … More ☛

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]]> Sound Advice for Writers & Publishers https://speakipedia.com/writing-publishing-advice/ https://speakipedia.com/writing-publishing-advice/#comments Tue, 26 Jul 2022 15:00:26 +0000 https://storysailing.com/?p=3361 The following advice on writing and publishing is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published twelve books, and I’m … More ☛

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]]> https://speakipedia.com/writing-publishing-advice/feed/ 1 Hobbyist or Professional? Be the Best in the World. https://speakipedia.com/hobbyist-or-professional/ Tue, 12 Jul 2022 14:00:30 +0000 https://storysailing.com/?p=1719 Hobbyist or professional? True professionals dedicate their lives to being the best in the world at whatever they do—not some day, but today—every day. Not try, do. I have played guitar almost every day for almost forty years. I play … More ☛

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]]> Selling the Story: Storytelling for Skeptics https://speakipedia.com/selling/ Tue, 22 Jun 2021 15:00:53 +0000 https://storysailing.com/?p=1385 “Storytelling…? I don’t know.” A troubled look flashed across Sally’s face. “You’ll have a hard time selling me on your topic. Last year’s speaker was a dud. I need to deliver some wow-factor this year or I might not be … More ☛

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]]> Don’t Hire Experts and Tell Them What to Do! https://speakipedia.com/dont-hire-experts-and-tell-them-what-to-do/ https://speakipedia.com/dont-hire-experts-and-tell-them-what-to-do/#comments Mon, 14 Sep 2020 15:00:30 +0000 https://storysailing.com/?p=2845 Too many professionals buy the story that expertise is a commodity: Hire an expert, tell them what to do, and get the job done. Experts are experts because they know more than you do about their professional discipline. Experts are … More ☛

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]]> https://speakipedia.com/dont-hire-experts-and-tell-them-what-to-do/feed/ 4 Potent Verbs Spice Up Your Storytelling https://speakipedia.com/verbs/ Tue, 18 Aug 2020 15:00:21 +0000 https://storysailing.com/?p=1113 Verbs are the engines that move your writing, your speaking, your readers, and your audiences but many authors ands presenters don’t spend enough time choosing the right ones. If your writing was an electric guitar, your verbs would be the volume, … More ☛

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]]> The “Become a Millionaire Speaker” Story https://speakipedia.com/millionaire-speaker/ Tue, 15 Oct 2019 15:00:35 +0000 https://storysailing.com/?p=2215 A friend asked if he should take a day off work to attend a free “Become a Millionaire Speaker or Coach!” seminar. No. Don’t quit your day job—even for a day. I’m sure the session offers hours of true and … More ☛

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