The Golden Rule of Storytelling tells us that stories are always about people—and not about prices, processes, ingredients, or data. And the StorySailing™ model tells us that stories move from conflict to transformation. When we want to persuade, we also … More ☛
We all like to look at attractive models… But I’m not talking about the kind that smiles for the camera. If you have ideas to share, communicate them with a contextual model. When I teach storytelling, I share the StorySailing® … More ☛
You may already have explored the golden rule of storytelling: Stories are always about people. The StorySailing® model breaks story structure into four elements. The CAST Call formula helps with creating stories that influence and persuade. The Three Circles of … More ☛
Joseph Campbell’s “Hero’s Journey” model offers a story structure that’s been used to create many successful narratives. Star Wars is a classic Hero’s Journey. Here’s how it works: Introduce the hero living in their Ordinary World. They hear a call … More ☛
In persuasive speaking, the CAST Call system directs us to state the problem and then agitate. What will happen to your business if you don’t address this issue? What advantage are your competitors gaining while you wait? Have you … More ☛
