Transcription Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speekipedia Media, brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛
Selecting a book font seems simple enough, but important subtleties and fine points of typography are not obvious to the average writer. This article offers insights into fonts suitable for book typography. Though it won’t turn the average author into … More ☛
Book cover design tells the story of the story. It must convey the spirit and intentions of the author authentically, and it also has a few practical chores to perform. If a book cover design is to accomplish these things … More ☛
The following publishing advice is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published 12 books. I’ve guided many remarkable people … More ☛
Writers often ask about the difference between “straight” or “dumb” quotation marks and traditional printers’ quotes, commonly referred to as “smart quotes” or “curly quotes.” Add in the need to distinguish between left single quotes and apostrophes, and the primes … More ☛
Should you give away books for free? The value of book giveaways can’t be assessed by formula. The prevailing mythology suggests that the goal of publishing is to sell books, but the huge majority of indie publishers don’t do the … More ☛
Page layout programs like Adobe Indesign and Quark, allow typographers to exert fine control over justified text to remove gaps and “rivers.” The default settings produce “pretty good” results—better than a word processor—but a few small tweaks will dramatically improve … More ☛
Hyphens are an important contributor to elegant, easy-to-read typography, especially when text is fully justified as is the convention in book typography. This article explains how justified text works, and how proper hyphenation improves the legibility of your type. Text … More ☛
Book design has changed since publishing became a gigantic industry. Typesetting was once performed by trained craftsmen who apprenticed to masters before inking their own plates. Phototypesetting arrived in the 1960s and by the late 1980s, digital publishing transferred the … More ☛
Are images analogous to words? Is what makes a sentence sound “right” the same thing that makes an image “pop” or a jazz solo “burn?” The similarities are noteworthy but the differences are important. Just as the best of writers … More ☛
This third installment of Judging a Book by its Cover looks at great book cover designs that won the 2012 Design Observer 50 Books-50 Covers award. Part 1 explored how most book design rarely rises above “competent.” Part 2 looked … More ☛
Nothing screams “amateur” like a poorly crafted book cover. The standards for book design aspired to by trade publishers are not all that high, but self-publishers routinely fall short of them. If you want your book to be taken seriously, … More ☛
The word processor has placed new burdens on writers to understand how to use italics, big and small capitals, dashes, hyphens, initials, etc. Writers who do their own typesetting often produce mediocre results. Likewise, trade publishers sacrifice typographic aesthetics when … More ☛
NITIAL CAPITALS have historical roots in the early days of book design; their use predates the printing press and the invention of moveable type. Today’s initial caps are not as fancy as those carefully rendered in gold leaf in ancient … More ☛
This section on dashes, hyphens and dots goes beyond typographic aesthetics to explore how we can communicate more effectively as writers. The subtle intricacies of hyphens and dashes affect all authors whether they typeset their own books or not. Knowing … More ☛
Use of Small Capitals—uppercase characters designed at lowercase scale—is one aspect of writing and book design that isn’t taught in grammar school. We all know every sentence begins with a capital letter and ends with a period. We all should … More ☛
Part 3 of Book Design Basics explores better ways to present numbers on your pages. Numbers (called figures) look simple at first glance, but they present interesting typesetting challenges. Many digital typefaces offer several number styles but few designers know … More ☛
Many readers still love to feel the subtle emboss of letters stamped on paper with metal type. I was rummaging through the garage and came across an old copy of The Progressive Road to Reading Book 2 by Georgine Burchill, … More ☛
Book design is a lost art. Though book design discussions usually focus on covers, consider how much more time a reader spends staring at the text. An elegant book block is just as important. Decades ago, professional tradesmen practiced the … More ☛
Part 2 of Fundamentals of Book Design explores optical margins, paragraph formatting and spaces. Read about margins, layout and leading in Part 1. The self-publishing revolution is (aside from the Internet) the greatest thing ever to happen to freedom of … More ☛
Designers, writers and publishers will benefit from Beatrice Warde‘s eloquent perspectives on the craft of typography, the power of type and the importance of the printed word. “The Crystal Goblet” was an essay included in Beatrice Warde‘s book of the … More ☛
Most book designers make the same errors. One sore spot for me and with many of my university design students, is typography.
More ☛The following advice on writing and publishing is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published twelve books, and I’m … More ☛
