Stories are always about people!

If you’re talking about prices, processes, ingredients, or data you’re not talking about people.

If you’re not talking about people, you’re not telling stories.

If you’re not telling stories, you’re not connecting.

And if you’re not connecting, you’re not selling.

And selling doesn’t have to refer to money.

As speakers, we need our audiences to buy our credibility

We need our audiences to buy our ideas

If you remember only one thing about storytelling, remember this golden rule.

Stories are always about people.