Tag Archives: Winston S. Churchill

Antimetabole

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Antimetabole—pronounced an-ti-muh-TAB-uh-lee—involves repeating words in successive clauses, but in reversed order. Listen to Winston S. Churchill’s famous example: ‘This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the … More ☛

Pathos

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Pathos, a rhetorical tool used to appeal to the audience’s emotions, often to persuade or move them to action. That was Winston S. Churchill in 1945, calling for continued strength and support after the defeat of Germany. A charity representative … More ☛