Since time immemorial, clichés have sneaked in the door when we least expect them to. They're low-hanging fruit for writers…
This article discusses the pros and cons of traditional publishing. Abandon your biases, study the business of publishing, and choose…
Tom Morkes published The Perfect Book sales Page on his blog. I'm usually the first person to reject formulaic approaches…
Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen…
This article explains how to produce and market a professional quality audiobook using Amazon ACX. Through ACX (Audiobook Creation Exchange),…
Here's an addendum to Publishing Scams and How they Work. I wonder why so many authors, after spending thousands of…
You threw a grand party but nobody came. Your novel is so good but you're not selling books. What happened?…
Are images analogous to words? Is what makes a sentence sound "right" the same thing that makes an image "pop"…
Part 1 of Book Cover Design: Judging a Book by its Cover critiqued "professional" covers taken from Amazon's Editor's choice…
How can speakers, indie writers, and self-publishers use a blog to build a platform? This article explains how to publish…
What do you think a professional editor's pay scale should be? Assume that a proofreader would be at the bottom…
I recently published a post about the difference between vanity publishing and true self-publishing. Fundamentally, the article defines a publisher…
Nothing screams “amateur” like a poorly crafted book cover. The standards for book design aspired to by trade publishers are…
One question that loops endlessly on writers’ forums is “How can I sell more books?” The question is a natural…
What is true self-publishing? What is the difference between self-publishing and “vanity publishing” or “subsidy publishing?” How do these differ…
Indie publishers complain that the mainstream publishing establishment acts as a "gatekeeper." Many readers rely on big publishing houses to…
The very idea of "book marketing" is vague. It's like subsuming advertising and fine art sales into a single realm…
Book design is a lost art. Though book design discussions usually focus on covers, consider how much more time a…
Part 2 of Fundamentals of Book Design explores optical margins, paragraph formatting and spaces. Read about margins, layout and leading…
Editing is one of the first hurdles you’ll encounter as an independent writer. Your fan club is your enemy. Encouraging…
If you're hoping to have mainstream bookstore distribution, using a Vanity Press may present some obstacles. Book buyers will likely…
A great technology is getting a bad rap for the wrong reasons. Print On Demand (POD) technology is often mislabeled…
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