sales Archives - Speakipedia https://speakipedia.com/tag/sales/ The Presentation & Storytelling Encyclopedia by Dave Bricker Wed, 05 Feb 2025 15:38:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://speakipedia.com/wp-content/uploads/2023/12/cropped-puzzle-globe-60x60.jpg sales Archives - Speakipedia https://speakipedia.com/tag/sales/ 32 32 Three Person Dialogue? https://speakipedia.com/three-person-dialogue/ Wed, 05 Feb 2025 15:38:18 +0000 https://speakipedia.com/?p=616914   So many presenters miss the opportunity to engage their audiences with dialogue. Speaking is live performance; why share the words as written prose? Consider this dialogue excerpt from Steinbeck’s Grapes of Wrath: “If you wanta pull in here an’ camp it’ll … More ☛

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]]> Speakipedia Podcast #34: Allison Shapira https://speakipedia.com/speakipedia-podcast-34-allison-shapira/ Tue, 07 Jan 2025 17:35:33 +0000 https://speakipedia.com/?page_id=616869 Transcript:  Dave Bricker (00:01) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast #33: Lucille Ossai https://speakipedia.com/speakipedia-podcast-33-lucille-ossai/ Fri, 03 Jan 2025 05:13:11 +0000 https://speakipedia.com/?page_id=616854 Transcript:  Dave Bricker (00:02) Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from … More ☛

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]]> Speakipedia Podcast #32: Lois Creamer https://speakipedia.com/speakipedia-podcast-32-lois-creamer/ Wed, 11 Dec 2024 04:06:24 +0000 https://speakipedia.com/?page_id=616723 Dave Bricker: Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies and amazing stories from visionary speakers … More ☛

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]]> Speakipedia Podcast #31: Tamsen Webster https://speakipedia.com/speakipedia-podcast-31-tamsen-webster/ Thu, 05 Dec 2024 03:56:11 +0000 https://speakipedia.com/?page_id=616704   Transcript Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from … More ☛

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]]> Speakipedia Podcast 30: Patricia Fripp https://speakipedia.com/speakipedia-podcast-30-patricia-fripp/ Sun, 24 Nov 2024 16:42:53 +0000 https://speakipedia.com/?page_id=616632 Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> The Music Industry’s $50-Billion/Year Storytelling Fumble https://speakipedia.com/the-music-industrys-50-billion-year-storytelling-fumble/ Wed, 30 Oct 2024 13:00:36 +0000 https://speakipedia.com/?p=616465   For decades, FM radio stations served as the primary outlet for major record labels to promote their artists. Radio listeners visited brick-and-mortar music stores to purchase records, tapes, and CDs. For a while, M-TV joined the party. Then the … More ☛

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]]> Speakipedia Podcast #28: Rich Hopkins https://speakipedia.com/speakipedia-podcast-28-rich-hopkins/ Fri, 25 Oct 2024 20:12:11 +0000 https://speakipedia.com/?page_id=616402 Transcript:  Dave Bricker (00:02) Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from … More ☛

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]]> Speakipedia Podcast #27: Marilyn August https://speakipedia.com/speakipedia-podcast-27-marilyn-august/ Fri, 25 Oct 2024 18:52:15 +0000 https://speakipedia.com/?page_id=616391  Transcript  Dave Bricker (00:05) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and … More ☛

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]]> Speakipedia Podcast #26: David Murray https://speakipedia.com/speakipedia-podcast-26-david-murray/ Mon, 21 Oct 2024 16:06:08 +0000 https://speakipedia.com/?page_id=616304 Transcript Dave Bricker  (00:05) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker , bringing you straight talk, smart strategies, and … More ☛

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]]> Speakipedia Podcast #25: Rob Shanahan https://speakipedia.com/speakipedia-podcast-25-rob-shanahan/ Thu, 10 Oct 2024 18:05:09 +0000 https://speakipedia.com/?page_id=616140 Transcript:  Dave Bricker (00:07) This is Speakipedia Media brought to you by Speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from visionary speakers and thought leaders. From the heart of small town … More ☛

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]]> Speakipedia Podcast # 20: Mark Entrekin https://speakipedia.com/speakipedia-podcast-20-mark-entrekin/ Wed, 11 Sep 2024 18:57:35 +0000 https://speakipedia.com/?page_id=615845 Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk, smart strategies, and amazing stories from … More ☛

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]]> Speakipedia Podcast # 15:Simone Vincenzi https://speakipedia.com/speakipedia-podcast-15-simone-vincenzi/ Tue, 30 Jul 2024 01:26:38 +0000 https://speakipedia.com/?page_id=615523   Transcript Dave Bricker: Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by Speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast #14:Andrea Gold https://speakipedia.com/speakipedia-podcast-14andrea-gold/ Tue, 16 Jul 2024 14:44:26 +0000 https://speakipedia.com/?page_id=615044 Transcript:  Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business?  This is Speakipedia Media brought to you by speakepedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from … More ☛

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]]> Speakipedia Podcast # 13:Rick Lozano https://speakipedia.com/speakipedia-podcast-13rick-lozano/ Fri, 05 Jul 2024 22:18:02 +0000 https://speakipedia.com/?page_id=614987 Transcription Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speekipedia Media, brought to you by speakipedia.com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast #10: Johann Callaghan https://speakipedia.com/speakipedia-podcast-10-johann-callaghan/ Mon, 24 Jun 2024 22:02:25 +0000 https://speakipedia.com/?page_id=613554 Dave Bricker (00:01) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast # 9:David H. Lawrence the XVII https://speakipedia.com/speakipedia-podcast-9david-h-lawrence-the-xvii/ Fri, 21 Jun 2024 19:18:52 +0000 https://speakipedia.com/?page_id=613517 Transcript Dave Bricker (00:01) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakypedia Media brought to you by Speakypedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from … More ☛

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]]> Audience Inspector (Demo) https://speakipedia.com/audience-inspector-simulator/ Wed, 19 Jun 2024 10:49:13 +0000 https://speakipedia.com/?page_id=613480 by Dave Bricker Load a demo and experience the AI-generated results. Get access to work with your own content. Intro The Talk Audience Conflicts History News Landmines Material Content Introduction Prepare for Your Presentation The Audience Inspector collects information about … More ☛

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]]> Publishing Straight Talk https://speakipedia.com/publishing-straight-talk/ Thu, 13 Jun 2024 13:12:20 +0000 http://theworldsgreatestbook.com/?p=611998 There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Why did I write my book? … More ☛

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]]> Nonfiction Writing and the One-sided Sales Conversation https://speakipedia.com/nonfiction-writing-one-sided-sales-conversation/ Thu, 13 Jun 2024 13:12:19 +0000 http://theworldsgreatestbook.com/?p=611570 Business, technology, and how-to books can be viewed as one-sided sales conversations. Though the author may hope to sell products or services, what’s usually being sold directly to the reader is an idea—a strategy or philosophy that can be used … More ☛

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]]> Want a Traditional Publishing Contract? Do Your Homework https://speakipedia.com/traditional-publishing/ Thu, 13 Jun 2024 13:12:17 +0000 http://theworldsgreatestbook.com/?p=611549 This article discusses the pros and cons of traditional publishing. Abandon your biases, study the business of publishing, and choose the publishing method that best suits you and your book. Perhaps the biggest myth in publishing is that as a … More ☛

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]]> The Perfect Book Sales Page https://speakipedia.com/perfect-book-sales-page/ Thu, 13 Jun 2024 13:12:15 +0000 http://theworldsgreatestbook.com/?p=4531 Tom Morkes published The Perfect Book sales Page on his blog. I’m usually the first person to reject formulaic approaches to book marketing. Many well-written books are horrible products. But what I like about Tom’s template is that it forces … More ☛

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]]> Publishing Scams and How they Work https://speakipedia.com/self-publishing-scams/ Thu, 13 Jun 2024 13:12:14 +0000 http://theworldsgreatestbook.com/?p=3193 Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen to prey on writers who are unsure of the path. This article explains the basics of how publishing scams work … More ☛

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]]> How to Produce Audiobooks with Amazon ACX https://speakipedia.com/acx/ Thu, 13 Jun 2024 13:12:13 +0000 http://theworldsgreatestbook.com/?p=4333 This article explains how to produce and market a professional quality audiobook using Amazon ACX. Through ACX (Audiobook Creation Exchange), I was able to audition voiceover talent, choose a professional producer, review the work in progress, and make my audiobook … More ☛

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]]> Not Selling Books? Did you do the Math? https://speakipedia.com/selling-books/ Thu, 13 Jun 2024 13:12:08 +0000 http://theworldsgreatestbook.com/?p=3363 You threw a grand party but nobody came. Your novel is so good but you’re not selling books. What happened? You were supposed to appear on Oprah’s show. Terry Gross isn’t calling you for an interview. You may be an … More ☛

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]]> Co-Publishing – Alternative Path or Another Trap for Writers? https://speakipedia.com/co-publishing/ Thu, 13 Jun 2024 13:12:02 +0000 http://theworldsgreatestbook.com/?p=2570 I recently published a post about the difference between vanity publishing and true self-publishing. Fundamentally, the article defines a publisher as “someone who takes the risk on a book.” Vanity Presses represent themselves as publishers and accept royalties while the … More ☛

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]]> Reality Checklist for Self-Publishers https://speakipedia.com/self-publisher-reality-check/ Thu, 13 Jun 2024 13:12:00 +0000 http://theworldsgreatestbook.com/?p=2383 One question that loops endlessly on writers’ forums is “How can I sell more books?” The question is a natural one, but for many self-publishers, it betrays a certain lack of awareness about the publishing business. Lest I sound holier … More ☛

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]]> Self-Publishing & Vanity Publishing: Confuse Them and Pay the Price https://speakipedia.com/self-publishing-vanity-publishing/ Thu, 13 Jun 2024 13:12:00 +0000 http://theworldsgreatestbook.com/?p=2437 What is true self-publishing? What is the difference between self-publishing and “vanity publishing” or “subsidy publishing?” How do these differ from “traditional publishing?” Don’t publish until you understand these terms; that knowledge can make or break your book. Learn about … More ☛

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]]> Straight Talk About Book Reviews https://speakipedia.com/book-reviews-straight-talk/ Thu, 13 Jun 2024 13:11:58 +0000 http://theworldsgreatestbook.com/?p=2196 Book  reviews are critically important. Have you ever read a book hoping it would get better, only to find that it never did? And how do you tell if an independently published book is any good? So many are poorly … More ☛

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]]> Self-Publishing: Art or Business? https://speakipedia.com/self-publishing-art-business/ Thu, 13 Jun 2024 13:11:57 +0000 http://theworldsgreatestbook.com/?p=172 The very idea of "book marketing" is vague. It's like subsuming advertising and fine art sales into a single realm of "image marketing." And in tacking marketing on as the de facto second phase of writing a book, a lot of worthy artists' resources are placed in jeopardy.

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]]> Indie Publishers, Bookstores and Readers – the Indie Ecosystem https://speakipedia.com/indie-publishers-indie-ecosystem/ Thu, 13 Jun 2024 13:11:55 +0000 http://theworldsgreatestbook.com/?p=1708 Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common. “Independence” is a feelgood concept, but it’s often presented without any reference to that which a publisher or bookstore is independent … More ☛

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]]> Self-Publishing IS Real Publishing-The Difference is up to You https://speakipedia.com/real-publishing/ Thu, 13 Jun 2024 13:11:52 +0000 http://theworldsgreatestbook.com/?p=1034 The notion of real publishing­ as opposed to self-publ­ishing and the stigma surrounding it is obsolete. I have no objections to traditional publishers but every one of them started off as a “self-publi­sher” with a first book. I have pretty … More ☛

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]]> Book Distributors: What’s in it for Publishers? https://speakipedia.com/book-distributors-publishers/ Thu, 13 Jun 2024 13:11:49 +0000 http://theworldsgreatestbook.com/?p=650 There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the … More ☛

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]]> Self-Publishing? Get Real(istic)! https://speakipedia.com/self-publishing-get-real/ Thu, 13 Jun 2024 13:11:48 +0000 http://theworldsgreatestbook.com/?p=310 There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Understand what you’re getting into and define success at its proper place on the spectrum between retail sales and artistic satisfaction. With some clarity, planning and management of expectations, even a modest publishing venture can be rewarding and satisfying.

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]]> Many Unhappy Returns – Think Outside the Bookstore https://speakipedia.com/many-unhappy-returns-think-outside-the-bookstore/ Thu, 13 Jun 2024 13:11:47 +0000 http://theworldsgreatestbook.com/?p=202 If you’re hoping to have mainstream bookstore distribution, using a Vanity Press may present some obstacles. Book buyers will likely tell you, “your book may be excellent, but you’re using a Vanity Publisher and the vast majority of their books … More ☛

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]]> Rhetoric https://speakipedia.com/rhetoric/ Wed, 12 Jun 2024 22:44:14 +0000 https://speakipedia.com/?page_id=612387 Rhetoric is the art of effective or persuasive speaking or writing, particularly the use of figures of speech and other compositional techniques. Rhetoric involves three main strategies known as ethos, pathos, and logos. Ethos appeals to ethics, pathos to emotions, … More ☛

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]]> Prolepsis https://speakipedia.com/prolepsis/ Wed, 12 Jun 2024 22:44:08 +0000 https://speakipedia.com/?page_id=612368 Though it might sound like a stomach problem, prolepsis is a rhetorical device that involves anticipating and answering potential objections before they are raised. This preemptive argument helps to strengthen a speaker’s position by showing foresight and preparedness. In a … More ☛

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]]> Soliloquy https://speakipedia.com/soliloquy/ Wed, 12 Jun 2024 22:43:58 +0000 https://speakipedia.com/?page_id=612570 A soliloquy is a speech delivered by a character in a play or other literary work, who is alone on stage, revealing their inner thoughts and feelings to the audience. Hmm … isn’t that pretty much a speaker’s job description? … More ☛

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]]> Terms and Conditions https://speakipedia.com/terms-and-conditions/ Sun, 02 Jun 2024 13:15:31 +0000 https://speakipedia.com/terms-and-conditions/ Speakipedia Affiliate Program Terms of Service Agreement By signing up to be an Affiliate in the Speakipedia Affiliate Program (“Program”) you are agreeing to be bound by the following terms and conditions (“Terms of Service”). Speakipedia reserves the right to … More ☛

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]]> Speakipedia Podcast #7: Kelly Swanson https://speakipedia.com/speakipedia-podcast-7-kelly-swanson/ Tue, 28 May 2024 12:00:35 +0000 https://speakipedia.com/?page_id=8648 Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast #6 Fabio Marques https://speakipedia.com/speakipedia-podcast-6-fabio-marques/ Fri, 24 May 2024 21:01:51 +0000 https://speakipedia.com/?page_id=8667   Dave Bricker (00:02) This is Speakipedia Media brought to you by speakipedia.com. Want to expand your speaking and storytelling skills and grow your influence business? I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast #5:Neal Petersen https://speakipedia.com/speakipedia-podcast-5-neal-petersen/ Thu, 09 May 2024 12:05:53 +0000 https://speakipedia.com/?page_id=8220 Transcript Dave Bricker   (00:06) This is Speakipedia Media brought to you by Speakipedia .com. Want to expand your speaking and storytelling skills and grow your influence business? I’m your host, Dave Bricker, bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast #3: Scott Lesnick https://speakipedia.com/speakipedia-podcast-3-scott-lesnick/ Thu, 09 May 2024 12:02:23 +0000 https://speakipedia.com/?page_id=8210  Transcript Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by Speakipedia .com. I’m your emcee Dave Bricker, bringing you straight talk and smart strategies from … More ☛

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]]> Speakipedia Podcast #2:Kay Allison https://speakipedia.com/speakipedia-podcast-2-kay-allison/ Thu, 09 May 2024 12:01:57 +0000 https://speakipedia.com/?page_id=8204  Transcript Dave Bricker (00:07) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by Speakipedia.com. I’m your emcee Dave Bricker bringing you straight talk and smart strategies from visionary … More ☛

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]]> Speakipedia Podcast #1: Bruce Turkel https://speakipedia.com/speakipedia-podcast-1-bruce-turkel/ Thu, 09 May 2024 12:00:32 +0000 https://speakipedia.com/?page_id=8184  Transcript Dave Bricker (00:06) Want to expand your speaking and storytelling skills and grow your influence business? This is Speakipedia Media brought to you by speakipedia .com. I’m your MC Dave Bricker bringing you straight talk and smart strategies … More ☛

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]]> “Speaking” Means More Than Keynoting https://speakipedia.com/speaking-business-models/ Mon, 22 Jan 2024 21:18:21 +0000 https://speakipedia.com/?page_id=6541 Many people think of “speakers” as people who perform on big stages, but keynote speaking is only part of what professional speaking is about. Choose the best speaking business model for you. Keynote speakers have a “one-and-done” business. No matter … More ☛

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]]> Publish a Book as a Business Card https://speakipedia.com/publish-a-book-as-a-business-card/ Wed, 10 Jan 2024 17:43:38 +0000 https://speakipedia.com/?page_id=4820 I’ve written and published 14 books… And as far as book sales go, that’s made me tens of dollars. Two million books are published every year. And getting your book noticed in the crowd is even more difficult than appearing … More ☛

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]]> How to Sell from the Stage? https://speakipedia.com/how-to-sell-from-the-stage/ Wed, 10 Jan 2024 17:10:39 +0000 https://speakipedia.com/?page_id=4760 Selling makes many of us uncomfortable. We receive thousands of BMS (Buy My Stuff) emails, and the last thing we want is to be part of a captive audience, forced to listen as a speaker closes their program with a … More ☛

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]]> How to Negotiate with a Speaker? https://speakipedia.com/how-to-negotiate-with-a-speaker/ Wed, 10 Jan 2024 17:04:41 +0000 https://speakipedia.com/?page_id=4748 How do you negotiate with a speaker? What if you find just the right speaker for your conference and then discover there’s a gap between your budget and their fee? Here are a few ways to close the price—value gap. … More ☛

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]]> How Long Does it Take to Build a Speaking Business? https://speakipedia.com/how-long-does-it-take-to-build-a-speaking-business/ Wed, 10 Jan 2024 16:33:40 +0000 https://speakipedia.com/?page_id=4743 How long does it take to build any business? Celebrities and rock stars may find it easy to launch an enterprise based on name recognition. A few speakers are able to build a practice quickly when they retire as industry … More ☛

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]]> A Pitch is Not a Mini-Website https://speakipedia.com/a-pitch-is-not-a-mini-website/ Wed, 10 Jan 2024 15:11:14 +0000 https://speakipedia.com/?page_id=4696 It’s pitch day and five big construction contractors show up, each of them hoping to convince the university that they should be the ones to build the new STEM building. One by one, each contractor drags the selection committee through … More ☛

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]]> Use a Beautiful Model to Sell Your Message! https://speakipedia.com/use-a-beautiful-model-to-sell-your-message/ Mon, 08 Jan 2024 22:44:16 +0000 https://speakipedia.com/?page_id=4370 We all like to look at attractive models… But I’m not talking about the kind that smiles for the camera. If you have ideas to share, communicate them with a contextual model. When I teach storytelling, I share the StorySailing® … More ☛

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]]> The Golden Rule of Storytelling https://speakipedia.com/the-golden-rule-of-storytelling/ Mon, 08 Jan 2024 22:24:41 +0000 https://speakipedia.com/?page_id=4332 Stories are always about people! If you’re talking about prices, processes, ingredients, or data you’re not talking about people. If you’re not talking about people, you’re not telling stories. If you’re not telling stories, you’re not connecting. And if you’re … More ☛

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]]> Speechwriting: Rhyme https://speakipedia.com/speechwriting-rhyme/ Mon, 08 Jan 2024 18:27:27 +0000 https://speakipedia.com/?page_id=4122 Many of us can recite poems and lyrics we first heard when we were children. Rhythm and rhyme are beyond memorable. So why don’t we use them more often when we speak? I was bored with my elevator pitch and … More ☛

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]]> How Stories Work: The 4 Elements of Story https://speakipedia.com/how-stories-work/ Thu, 04 Jan 2024 18:25:08 +0000 https://speakipedia.com/?page_id=3571 Start with the golden rule of storytelling: Stories are always about people. And in a story, that person or group of people are out in a sailboat on the rocky, stormy seas of conflict. They’re facing a challenge of some … More ☛

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]]> Bombing on Stage is a Rite of Passage! https://speakipedia.com/bombing-on-stage/ Wed, 03 Jan 2024 17:22:06 +0000 https://speakipedia.com/?page_id=3371 As a sailor, I ran aground more than once. I even spent a few uncomfortable nights with my keel stuck on a sandbar, waiting for the next high tide to float me off. Whenever a fellow mariner bragged that they’d … More ☛

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]]> Get Over Your Fear of Selling https://speakipedia.com/get-over-your-fear-of-selling/ Wed, 03 Jan 2024 22:02:46 +0000 https://speakipedia.com/?page_id=3461 We’re all fed up with being sold to by irritating “click my BUY button” marketers, and this leads many of us to associate sales with sleaze. But if we want to get hired, we have to sell our services. Don’t … More ☛

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]]> Are You a Professional Speaker? https://speakipedia.com/are-you-a-professional-speaker/ Tue, 02 Jan 2024 22:57:04 +0000 https://speakipedia.com/?page_id=3359 I was a university instructor for 15 years, and during that time, nobody ever tapped me on the shoulder and said, “Hey! You’re a professional speaker.” We tend to think of speakers as keynoters who perform on big stages in … More ☛

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]]> Agitate the Problem, Not the Person! https://speakipedia.com/agitate-the-problem-not-the-person/ Tue, 02 Jan 2024 22:25:40 +0000 https://speakipedia.com/?page_id=3346 In persuasive speaking, the CAST Call system directs us to state the problem and then agitate.   What will happen to your business if you don’t address this issue? What advantage are your competitors gaining while you wait? Have you … More ☛

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]]> Intromatic (Demo) https://speakipedia.com/intromatic/ Sun, 31 Dec 2023 14:15:56 +0000 https://speakipedia.com/?page_id=177 Load a demo and view the AI-generated results. Speaker Introduction Wizard by Dave Bricker A strong, interesting, and concise introduction sets the stage for your performance. It builds energy and primes your audience to focus on the problem you address, … More ☛

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]]> They Don’t Have a Clue!  https://speakipedia.com/they-dont-have-a-clue/ Mon, 18 Dec 2023 14:00:52 +0000 https://storysailing.com/?p=4795   They don’t have a clue! In 1991, I sailed a wooden boat 3,000 miles across the Atlantic Ocean.  During my 38 days at sea, I battled seasickness, faced storms and calms, adjusted the sails, and minded the compass. Do … More ☛

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]]> Thoughts on Thanksgiving https://speakipedia.com/thanksgiving/ https://speakipedia.com/thanksgiving/#comments Tue, 21 Nov 2023 14:05:52 +0000 https://storysailing.com/?p=1054 When the urge to gripe arises, consider that no matter what dark clouds may loom on the horizon, you threaded the needle of human history. Imagine what life would have been like had you been born not so many years … More ☛

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]]> https://speakipedia.com/thanksgiving/feed/ 2 Survive and Thrive in the Land of Clocks & Calendars https://speakipedia.com/calendar/ Tue, 27 Jun 2023 14:00:29 +0000 https://storysailing.com/?p=4516 Is your digital calendar robbing you of the time you need to be productive? Maybe the problem isn’t your calendar. Back in my carefree boat bum days, my course was governed by the world’s natural rhythms. I rose and retired … More ☛

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]]> If You Think SALES is a Dirty Word… https://speakipedia.com/sales/ Tue, 21 Mar 2023 14:00:15 +0000 https://storysailing.com/?p=4309 Do you think sales is a dirty word? Many of us think that way … and given all the tacky messages we have to sort through and delete every day, it’s no wonder. For some, the word “sales” conjures up … More ☛

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]]> Punch Up Your Elevator Pitch https://speakipedia.com/elevator-pitch/ Sat, 04 Mar 2023 15:00:12 +0000 https://storysailing.com/?p=4266 The “elevator pitch” is an essential professional tool—a tool that should be kept razor sharp and as ready to deploy as a handshake and a smile—and yet, most professionals are woefully bad at introducing themselves. Have you ever attended a … More ☛

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]]> Change Your Pricing Story https://speakipedia.com/change-your-pricing-story/ https://speakipedia.com/change-your-pricing-story/#comments Tue, 10 Jan 2023 15:00:11 +0000 https://storysailing.com/?p=4006   Should you charge $20 for your new book or $19.97?  Will dropping your price by three cents help you sell more books? What about smart consumers who are educated about sales and marketing? Will they think you’re being manipulative? … More ☛

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]]> https://speakipedia.com/change-your-pricing-story/feed/ 1 Inspire Prospects to ASK You to Sell! https://speakipedia.com/inspire-prospects-to-ask-you-to-sell/ Tue, 16 Aug 2022 13:27:34 +0000 https://storysailing.com/?p=3440 Inspire prospects to ask you to sell to them. Many years ago I was out sailing on Biscayne Bay with an old sailor friend. The conversation drifted from how to adjust the sails to light talk about our personal lives, … More ☛

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]]> Sell Outcomes, Not Products https://speakipedia.com/sell-outcomes/ Tue, 14 Jun 2022 15:00:40 +0000 https://storysailing.com/?p=853 Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the most meaningful basis for describing what you offer. Before you print your next batch of business cards, think like a … More ☛

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]]> Reading Aloud Doesn’t Have to Be Boring https://speakipedia.com/reading-aloud/ Tue, 05 Apr 2022 15:00:01 +0000 https://storysailing.com/?p=1099 Keep your lis­ten­ers’ at­ten­tion while read­ing aloud. The host an­nounces the next au­thor. She walks to the lectern, of­fers a syn­op­sis, and be­gins read­ing aloud. It’s not bad prose—and I can’t say that for every writer here—but after three pages … More ☛

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]]> Another Boring Speaker! The Problem and How to Fix It. https://speakipedia.com/boring-speaker/ Tue, 20 Jul 2021 15:00:30 +0000 https://storysailing.com/?p=1393 “This should be a great presentation,” said Jess as we walked into the Chamber of Commerce breakfast and grabbed a table near the platform. The speaker made a gazillion dollars taking startups public. He’s the CEO of…” “Why does everyone … More ☛

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]]> Selling the Story: Storytelling for Skeptics https://speakipedia.com/selling/ Tue, 22 Jun 2021 15:00:53 +0000 https://storysailing.com/?p=1385 “Storytelling…? I don’t know.” A troubled look flashed across Sally’s face. “You’ll have a hard time selling me on your topic. Last year’s speaker was a dud. I need to deliver some wow-factor this year or I might not be … More ☛

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]]> Pitch Trolls in the NidekniL Marketplace https://speakipedia.com/pitch-trolls/ Tue, 08 Dec 2020 16:00:51 +0000 https://storysailing.com/?p=2313 Nideknil Marketplace was all hustle and bustle. Colorful signs above the merchant stalls proclaimed the advantages of endless products and services. Businesspeople crowded the aisles, picking up samples and literature and talking to the vendors. The pitch-trolls were out in … More ☛

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