sales

Three Person Dialogue?

  So many presenters miss the opportunity to engage their audiences with dialogue. Speaking is live performance; why share the words…

7 days ago

The Music Industry’s $50-Billion/Year Storytelling Fumble

  For decades, FM radio stations served as the primary outlet for major record labels to promote their artists. Radio…

3 months ago

They Don’t Have a Clue!

  They don't have a clue! In 1991, I sailed a wooden boat 3,000 miles across the Atlantic Ocean.  During…

1 year ago

Thoughts on Thanksgiving

When the urge to gripe arises, consider that no matter what dark clouds may loom on the horizon, you threaded…

1 year ago

Survive and Thrive in the Land of Clocks & Calendars

Is your digital calendar robbing you of the time you need to be productive? Maybe the problem isn't your calendar.…

2 years ago

If You Think SALES is a Dirty Word…

Do you think sales is a dirty word? Many of us think that way … and given all the tacky…

2 years ago

Punch Up Your Elevator Pitch

The “elevator pitch” is an essential professional tool—a tool that should be kept razor sharp and as ready to deploy…

2 years ago

Change Your Pricing Story

  Should you charge $20 for your new book or $19.97?  Will dropping your price by three cents help you…

2 years ago

Inspire Prospects to ASK You to Sell!

Inspire prospects to ask you to sell to them. Many years ago I was out sailing on Biscayne Bay with…

2 years ago

Sell Outcomes, Not Products

Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the…

3 years ago

Reading Aloud Doesn’t Have to Be Boring

Keep your lis­ten­ers’ at­ten­tion while read­ing aloud. The host an­nounces the next au­thor. She walks to the lectern, of­fers a…

3 years ago

Another Boring Speaker! The Problem and How to Fix It.

“This should be a great presentation,” said Jess as we walked into the Chamber of Commerce breakfast and grabbed a…

4 years ago

Selling the Story: Storytelling for Skeptics

“Storytelling…? I don’t know.” A troubled look flashed across Sally’s face. “You'll have a hard time selling me on your…

4 years ago

Pitch Trolls in the NidekniL Marketplace

Nideknil Marketplace was all hustle and bustle. Colorful signs above the merchant stalls proclaimed the advantages of endless products and…

4 years ago

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