sales

The Music Industry’s $50-Billion/Year Storytelling Fumble

  For decades, FM radio stations served as the primary outlet for major record labels to promote their artists. Radio…

4 weeks ago

They Don’t Have a Clue!

  They don't have a clue! In 1991, I sailed a wooden boat 3,000 miles across the Atlantic Ocean.  During…

11 months ago

Thoughts on Thanksgiving

When the urge to gripe arises, consider that no matter what dark clouds may loom on the horizon, you threaded…

1 year ago

Survive and Thrive in the Land of Clocks & Calendars

Is your digital calendar robbing you of the time you need to be productive? Maybe the problem isn't your calendar.…

1 year ago

If You Think SALES is a Dirty Word…

Do you think sales is a dirty word? Many of us think that way … and given all the tacky…

2 years ago

Punch Up Your Elevator Pitch

The “elevator pitch” is an essential professional tool—a tool that should be kept razor sharp and as ready to deploy…

2 years ago

Change Your Pricing Story

  Should you charge $20 for your new book or $19.97?  Will dropping your price by three cents help you…

2 years ago

Inspire Prospects to ASK You to Sell!

Inspire prospects to ask you to sell to them. Many years ago I was out sailing on Biscayne Bay with…

2 years ago

Sell Outcomes, Not Products

Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the…

2 years ago

Reading Aloud Doesn’t Have to Be Boring

Keep your lis­ten­ers’ at­ten­tion while read­ing aloud. The host an­nounces the next au­thor. She walks to the lectern, of­fers a…

3 years ago

Another Boring Speaker! The Problem and How to Fix It.

“This should be a great presentation,” said Jess as we walked into the Chamber of Commerce breakfast and grabbed a…

3 years ago

Selling the Story: Storytelling for Skeptics

“Storytelling…? I don’t know.” A troubled look flashed across Sally’s face. “You'll have a hard time selling me on your…

3 years ago

Pitch Trolls in the NidekniL Marketplace

Nideknil Marketplace was all hustle and bustle. Colorful signs above the merchant stalls proclaimed the advantages of endless products and…

4 years ago

This website uses cookies.