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Home » retail

Tag Archives: retail

Publishing Straight Talk

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Publishing Straight Talk

There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Why did I write my book? … More ☛

Publishing Advice – Practices & Principles

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Publishing Advice – Practices & Principles

The following publishing advice is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published 12 books. I’ve guided many remarkable people … More ☛

Want a Traditional Publishing Contract? Do Your Homework

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Want a Traditional Publishing Contract? Do Your Homework

This article discusses the pros and cons of traditional publishing. Abandon your biases, study the business of publishing, and choose the publishing method that best suits you and your book. Perhaps the biggest myth in publishing is that as a … More ☛

The Perfect Book Sales Page

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
The Perfect Book Sales Page

Tom Morkes published The Perfect Book sales Page on his blog. I’m usually the first person to reject formulaic approaches to book marketing. Many well-written books are horrible products. But what I like about Tom’s template is that it forces … More ☛

Publishing Scams and How they Work

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Publishing Scams and How they Work

Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen to prey on writers who are unsure of the path. This article explains the basics of how publishing scams work … More ☛

How to Produce Audiobooks with Amazon ACX

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 14, 2024
How to Produce Audiobooks with Amazon ACX

This article explains how to produce and market a professional quality audiobook using Amazon ACX. Through ACX (Audiobook Creation Exchange), I was able to audition voiceover talent, choose a professional producer, review the work in progress, and make my audiobook … More ☛

Not Selling Books? Did you do the Math?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Not Selling Books? Did you do the Math?

You threw a grand party but nobody came. Your novel is so good but you’re not selling books. What happened? You were supposed to appear on Oprah’s show. Terry Gross isn’t calling you for an interview. You may be an … More ☛

Co-Publishing – Alternative Path or Another Trap for Writers?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Co-Publishing – Alternative Path or Another Trap for Writers?

I recently published a post about the difference between vanity publishing and true self-publishing. Fundamentally, the article defines a publisher as “someone who takes the risk on a book.” Vanity Presses represent themselves as publishers and accept royalties while the … More ☛

Reality Checklist for Self-Publishers

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Reality Checklist for Self-Publishers

One question that loops endlessly on writers‘ forums is “How can I sell more books?” The question is a natural one, but for many self-publishers, it betrays a certain lack of awareness about the publishing business. Lest I sound holier … More ☛

Self-Publishing & Vanity Publishing: Confuse Them and Pay the Price

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Self-Publishing & Vanity Publishing: Confuse Them and Pay the Price

What is true self-publishing? What is the difference between self-publishing and “vanity publishing” or “subsidy publishing?” How do these differ from “traditional publishing?” Don’t publish until you understand these terms; that knowledge can make or break your book. Learn about … More ☛

Gatekeepers and Self-Publishing

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Gatekeepers and Self-Publishing

Indie publishers complain that the mainstream publishing establishment acts as a “gatekeeper.” Many readers rely on big publishing houses to filter out low quality books—even though trade publishers regularly print celebrity crap with impunity. Indie publishers often see themselves as … More ☛

Indie Publishers, Bookstores and Readers – the Indie Ecosystem

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Indie Publishers, Bookstores and Readers –  the Indie Ecosystem

Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common. “Independence” is a feelgood concept, but it’s often presented without any reference to that which a publisher or bookstore is independent … More ☛

Self-Publishing IS Real Publishing-The Difference is up to You

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Self-Publishing IS Real Publishing-The Difference is up to You

The notion of real publishing­ as opposed to self-publ­ishing and the stigma surrounding it is obsolete. I have no objections to traditional publishers but every one of them started off as a “self-publi­sher” with a first book. I have pretty … More ☛

Book Distributors: What’s in it for Publishers?

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Book Distributors: What’s in it for Publishers?

There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the … More ☛

Self-Publishing? Get Real(istic)!

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Self-Publishing? Get Real(istic)!

There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Understand what you’re getting into and define success at its proper place on the spectrum between retail sales and artistic satisfaction. With some clarity, planning and management of expectations, even a modest publishing venture can be rewarding and satisfying.

More ☛

Many Unhappy Returns – Think Outside the Bookstore

Speakipedia Posted on June 13, 2024 by Dave BrickerJune 13, 2024
Many Unhappy Returns – Think Outside the Bookstore

If you’re hoping to have mainstream bookstore distribution, using a Vanity Press may present some obstacles. Book buyers will likely tell you, “your book may be excellent, but you’re using a Vanity Publisher and the vast majority of their books … More ☛

Change Your Pricing Story

Speakipedia Posted on January 10, 2023 by Dave BrickerJuly 1, 2024

  Should you charge $20 for your new book or $19.97?  Will dropping your price by three cents help you sell more books? What about smart consumers who are educated about sales and marketing? Will they think you’re being manipulative? … More ☛

Sound Advice for Writers & Publishers

Speakipedia Posted on July 26, 2022 by Dave BrickerJuly 1, 2024

The following advice on writing and publishing is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published twelve books, and I’m … More ☛

Conflict: Sailing the Storms of Life and Business

Speakipedia Posted on June 28, 2022 by Dave BrickerJuly 1, 2024

In storms of life and business, it requires immense energy to sustain conflict. Dangerous and destructive forces require attention and—at the appropriate times—resistance, but often the best strategy is to park and wait for the tempest to subside. A retail … More ☛

Home Economics and the “New Normal”

Speakipedia Posted on September 29, 2020 by Dave BrickerJuly 1, 2024

Getting Forward to New Normal Retailers have been hit hard by COVID19. Foot traffic is down and online retailers are winning the game. But that story is only partially true. Online retailers started winning the game long before COVID19 shuttered … More ☛

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