relatability

Persona

In literature and public speaking, persona refers to the social face or character that a speaker or writer presents to…

5 months ago

Stay Relevant with “I Know What You’re Thinking!”

How do you turn your me story into a you story? As engaging and interesting as the tale of your…

10 months ago

Acknowledge the Secrets of Human Nature

Here’s one of my favorite advertisements: This hair salon bills itself as the place “where the women you hate get…

11 months ago

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