There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in…
Book cover design tells the story of the story. It must convey the spirit and intentions of the author authentically,…
The following publishing advice is based on my own experiences and those of my clients. I hope you find it…
Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen…
This article explores page layout strategies for books based on the Rule of Thirds. A grid system based on traditional guidelines ensures harmonious…
Once you have your book cover design looking spirited and professional on your computer screen, how can you ensure that…
Digital typography offers capabilities that printers working with hot lead type and wood type could only dream of. Digital type…
Hyphens are an important contributor to elegant, easy-to-read typography, especially when text is fully justified as is the convention in…
Book design has changed since publishing became a gigantic industry. Typesetting was once performed by trained craftsmen who apprenticed to…
You threw a grand party but nobody came. Your novel is so good but you're not selling books. What happened?…
I recently published a post about the difference between vanity publishing and true self-publishing. Fundamentally, the article defines a publisher…
What is true self-publishing? What is the difference between self-publishing and “vanity publishing” or “subsidy publishing?” How do these differ…
Indie publishers complain that the mainstream publishing establishment acts as a "gatekeeper." Many readers rely on big publishing houses to…
The very idea of "book marketing" is vague. It's like subsuming advertising and fine art sales into a single realm…
NITIAL CAPITALS have historical roots in the early days of book design; their use predates the printing press and the…
Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common.…
Use of Small Capitals—uppercase characters designed at lowercase scale—is one aspect of writing and book design that isn’t taught in…
Book design is a lost art. Though book design discussions usually focus on covers, consider how much more time a…
Part 2 of Fundamentals of Book Design explores optical margins, paragraph formatting and spaces. Read about margins, layout and leading…
Designers, writers and publishers will benefit from Beatrice Warde’s eloquent perspectives on the craft of typography, the power of type…
There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in…
If you're hoping to have mainstream bookstore distribution, using a Vanity Press may present some obstacles. Book buyers will likely…
A great technology is getting a bad rap for the wrong reasons. Print On Demand (POD) technology is often mislabeled…
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