Are airlines greedy? Effective and authentic business storytelling would have led us to form a better impression. Remember when we…
What of M&Ms, rock stars, and divas? The rock band Van Halen had an infamous clause in their contract…
When the urge to gripe arises, consider that no matter what dark clouds may loom on the horizon, you threaded…
Do you think sales is a dirty word? Many of us think that way … and given all the tacky…
Should you charge $20 for your new book or $19.97? Will dropping your price by three cents help you…
Maria, a realtor attended one of my storytelling workshops at the suggestion of a mutual friend. “What does storytelling have…
How do you put a price on your passion? How can you charge a fair-but-high price for your services? …
Inspire prospects to ask you to sell to them. Many years ago I was out sailing on Biscayne Bay with…
In storms of life and business, it requires immense energy to sustain conflict. Dangerous and destructive forces require attention and—at…
Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the…
Anyone who questions the relationship between business and storytelling need look no farther than the humble corporate mission statement. …
“Storytelling…? I don’t know.” A troubled look flashed across Sally’s face. “You'll have a hard time selling me on your…
Getting Forward to New Normal Retailers have been hit hard by COVID19. Foot traffic is down and online retailers are…
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