This article discusses the pros and cons of traditional publishing. Abandon your biases, study the business of publishing, and choose…
The principles behind the simple art of essay writing can be applied to most any kind of written work. Even…
Tom Morkes published The Perfect Book sales Page on his blog. I'm usually the first person to reject formulaic approaches…
Should you give away books for free? The value of book giveaways can't be assessed by formula. The prevailing mythology…
This article explains how to produce and market a professional quality audiobook using Amazon ACX. Through ACX (Audiobook Creation Exchange),…
This article explores page layout strategies for books based on the Rule of Thirds. A grid system based on traditional guidelines ensures harmonious…
So many writers get discouraged. This stinks. I quit. Others are overconfident. They've always had "a gift for words" so…
You threw a grand party but nobody came. Your novel is so good but you're not selling books. What happened?…
This third installment of Judging a Book by its Cover looks at great book cover designs that won the 2012…
I recently responded to a question in a writers’ forum from an author who was in the process of designing…
One question that loops endlessly on writers’ forums is “How can I sell more books?” The question is a natural…
After completing the final draft of a manuscript for my fifth book, I wanted a reality check. I hired a…
Book reviews are critically important. Have you ever read a book hoping it would get better, only to find that…
The very idea of "book marketing" is vague. It's like subsuming advertising and fine art sales into a single realm…
Part 3 of Book Design Basics explores better ways to present numbers on your pages. Numbers (called figures) look simple…
Editing is one of the first hurdles you’ll encounter as an independent writer. Your fan club is your enemy. Encouraging…
If you're hoping to have mainstream bookstore distribution, using a Vanity Press may present some obstacles. Book buyers will likely…
Climax. Yeah, we all know what that is … but in the context of storytelling and public speaking, a climax…
Narrative Hook—an opening to a story that grabs the audience's attention so that they want to keep reading or listening.…
Words and Terms related to speaking and speechwriting: Adynaton [ad-uh-NAY-ton]: A form of hyperbole in which the exaggeration is so…
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