There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in…
Business, technology, and how-to books can be viewed as one-sided sales conversations. Though the author may hope to sell products…
The principles behind the simple art of essay writing can be applied to most any kind of written work. Even…
Should you give away books for free? The value of book giveaways can't be assessed by formula. The prevailing mythology…
A few years ago, I attended a nonfiction-writing workshop where I was told by the instructor that to qualify as…
You threw a grand party but nobody came. Your novel is so good but you're not selling books. What happened?…
One question that loops endlessly on writers’ forums is “How can I sell more books?” The question is a natural…
The very idea of "book marketing" is vague. It's like subsuming advertising and fine art sales into a single realm…
The notion of real publishing as opposed to self-publishing and the stigma surrounding it is obsolete. I have no objections…
There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in…
If you're hoping to have mainstream bookstore distribution, using a Vanity Press may present some obstacles. Book buyers will likely…
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