For decades, FM radio stations served as the primary outlet for major record labels to promote their artists. Radio…
Is AI-Generated Marketing Copy the powerful shortcut we've been told it is? The explosive growth of online content has done…
Do you think sales is a dirty word? Many of us think that way … and given all the tacky…
Should you charge $20 for your new book or $19.97? Will dropping your price by three cents help you…
Inspire prospects to ask you to sell to them. Many years ago I was out sailing on Biscayne Bay with…
The following advice on writing and publishing is based on my own experiences and those of my clients. I hope…
Hobbyist or professional? True professionals dedicate their lives to being the best in the world at whatever they do—not some…
“Storytelling…? I don’t know.” A troubled look flashed across Sally’s face. “You'll have a hard time selling me on your…
Too many professionals buy the story that expertise is a commodity: Hire an expert, tell them what to do, and…
Verbs are the engines that move your writing, your speaking, your readers, and your audiences but many authors ands presenters don’t…
A friend asked if he should take a day off work to attend a free “Become a Millionaire Speaker or…
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