Tag Archives: heart words
Message Magician (Demo)
This fabulous tool will analyze your message to reveal strengths and weaknesses. Load one of the demos or paste in your own text and click “Analyze” to reveal style issues. Then the “Rewrite” button will appear. Click and the AI … More ☛
A Story of Steve Jobs, Creativity, Balance, and Success
“People from technology don’t understand the creative process … companies go through to make their products, and they don’t appreciate how hard it is. And the creative companies don’t appreciate how creative technology is; they think it’s just something you … More ☛
Heart Words
Heart words are verbs that offer emotional impact. Words like “put” and “use” and “develop” are functional but bland. Words like “create” and “inspire” and “discover” are motivating and empowering. Use this collection of heart words in calls to action, … More ☛
Why AI-Generated Marketing Copy Misses the Mark
Is AI-Generated Marketing Copy the powerful shortcut we’ve been told it is? The explosive growth of online content has done little for the evolution of graphic design or copywriting. Publishing has never been so easy, and the demands of producing … More ☛