Tag Archives: graphic design
About The Influencer Tools
The Speakipedia Influencer Tools are based on careful study of story structures. It’s easy to ask AI to “write a story” or “create an introduction for my next speech,” but unless we provide specific information and careful instructions, the AI … More ☛
Nonfiction Writing and the One-sided Sales Conversation
Business, technology, and how-to books can be viewed as one-sided sales conversations. Though the author may hope to sell products or services, what’s usually being sold directly to the reader is an idea—a strategy or philosophy that can be used … More ☛
Verbs: Spice Up Your Writing with Verbs that Rock
Verbs are the engines that move your writing and your readers, but many authors don’t spend enough time choosing the right ones. If your writing was an electric guitar, your verbs would be the volume, tone, and distortion controls that … More ☛
Book Design – Revisiting Classic Layout for Print and EBooks
Book design has changed since publishing became a gigantic industry. Typesetting was once performed by trained craftsmen who apprenticed to masters before inking their own plates. Phototypesetting arrived in the 1960s and by the late 1980s, digital publishing transferred the … More ☛
Not Selling Books? Did you do the Math?
You threw a grand party but nobody came. Your novel is so good but you’re not selling books. What happened? You were supposed to appear on Oprah’s show. Terry Gross isn’t calling you for an interview. You may be an … More ☛
Book Cover Design: Judging a Book by its Cover – Part 3
This third installment of Judging a Book by its Cover looks at great book cover designs that won the 2012 Design Observer 50 Books-50 Covers award. Part 1 explored how most book design rarely rises above “competent.” Part 2 looked … More ☛
How Many Spaces After a Period? Ending the Debate
Few subjects arouse more passion among writers and designers than the debate over how many spaces should follow a period. If you adhere to a style manual, you’ll be hard-pressed to find one that doesn’t specify a single-space. Chicago and … More ☛
Runny Noses, Sunspots and Thesis Writing
Thesis writing is one of the purest forms of self-publishing. In my work as a professor, I regularly encountered students who got “stuck” while writing their thesis papers. A good framework for developing, presenting and supporting a well-developed thesis reveals … More ☛
Why AI-Generated Marketing Copy Misses the Mark
Is AI-Generated Marketing Copy the powerful shortcut we’ve been told it is? The explosive growth of online content has done little for the evolution of graphic design or copywriting. Publishing has never been so easy, and the demands of producing … More ☛
Don’t Hire Experts and Tell Them What to Do!
Too many professionals buy the story that expertise is a commodity: Hire an expert, tell them what to do, and get the job done. Experts are experts because they know more than you do about their professional discipline. Experts are … More ☛
Potent Verbs Spice Up Your Storytelling
Verbs are the engines that move your writing, your speaking, your readers, and your audiences but many authors ands presenters don’t spend enough time choosing the right ones. If your writing was an electric guitar, your verbs would be the volume, … More ☛