Selecting a book font seems simple enough, but important subtleties and fine points of typography are not obvious to the…
This article explores page layout strategies for books based on the Rule of Thirds. A grid system based on traditional guidelines ensures harmonious…
Once you have your book cover design looking spirited and professional on your computer screen, how can you ensure that…
In my work with writers, I come across many common technical problems with manuscripts. These usually spring from the best…
Part 1 of Book Cover Design: Judging a Book by its Cover critiqued "professional" covers taken from Amazon's Editor's choice…
Few subjects arouse more passion among writers and designers than the debate over how many spaces should follow a period.…
The word processor has placed new burdens on writers to understand how to use italics, big and small capitals, dashes,…
This section on dashes, hyphens and dots goes beyond typographic aesthetics to explore how we can communicate more effectively as…
Use of Small Capitals—uppercase characters designed at lowercase scale—is one aspect of writing and book design that isn’t taught in…
Part 3 of Book Design Basics explores better ways to present numbers on your pages. Numbers (called figures) look simple…
A demagogue is a political leader who seeks support by appealing to popular desires and prejudices rather than through rational…
Allegory is a narrative technique in which characters and events represent broader themes and ideas. Through allegory, storytellers explore complex…
Rhetoric is the art of effective or persuasive speaking or writing, particularly the use of figures of speech and other…
Parody is a form of satire that imitates the style of a particular genre, work, or artist in a way…
To bloviate means to speak at length in a pompous or boastful manner. Otherwise known as the “soaring ramble,” the…
Words and Terms related to speaking and speechwriting: Adynaton [ad-uh-NAY-ton]: A form of hyperbole in which the exaggeration is so…
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