Exordium—the introductory part of a speech, where you set the stage and prepare your audience for what’s to come. The exordium is your first impression, and it’s vital for capturing attention and establishing a connection. An effective exordium might begin … More ☛
Narrative Hook—an opening to a story that grabs the audience’s attention so that they want to keep reading or listening. An article published by TIME magazine in 2015 quoted Microsoft research that concluded that humans have an attention span of … More ☛
Words and Terms related to speaking and speechwriting: Adynaton [ad-uh-NAY-ton]: A form of hyperbole in which the exaggeration is so extreme as to be impossible “You will sooner find a donkey flying than see me agree to that deal.” Allegory … More ☛
