Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen to prey on writers who are unsure of the path. This article explains the basics of how publishing scams work … More ☛
Should you give away books for free? The value of book giveaways can’t be assessed by formula. The prevailing mythology suggests that the goal of publishing is to sell books, but the huge majority of indie publishers don’t do the … More ☛
This article explains how to produce and market a professional quality audiobook using Amazon ACX. Through ACX (Audiobook Creation Exchange), I was able to audition voiceover talent, choose a professional producer, review the work in progress, and make my audiobook … More ☛
Here’s an addendum to Publishing Scams and How they Work. I wonder why so many authors, after spending thousands of hours working on a book, fail to conduct a few critical hours of research that will save them thousands of … More ☛
You threw a grand party but nobody came. Your novel is so good but you’re not selling books. What happened? You were supposed to appear on Oprah’s show. Terry Gross isn’t calling you for an interview. You may be an … More ☛
One question that loops endlessly on writers‘ forums is “How can I sell more books?” The question is a natural one, but for many self-publishers, it betrays a certain lack of awareness about the publishing business. Lest I sound holier … More ☛
What is true self-publishing? What is the difference between self-publishing and “vanity publishing” or “subsidy publishing?” How do these differ from “traditional publishing?” Don’t publish until you understand these terms; that knowledge can make or break your book. Learn about … More ☛
There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the … More ☛
Speakipedia Affiliate Program Terms of Service Agreement By signing up to be an Affiliate in the Speakipedia Affiliate Program (“Program”) you are agreeing to be bound by the following terms and conditions (“Terms of Service”). Speakipedia reserves the right to … More ☛
When can you use someone else’s intellectual property? With the property-holder’s permission, you can do what you want. That’s the safest way to use anyone else’s anything. Otherwise, the “gray area” is governed by the doctrine of fair use and … More ☛
Ideas are “intellectual property.” I.P. includes print-based material like books and articles and scripts, music and video, and also logos and names. As authors, speakers, and thought leaders, we make our living from our intellectual property, and we rely on … More ☛
It’s so easy to grab a photo off the Internet It’s so easy to use your favorite song as background music while you run up on the stage. It’s so easy to share that inspiring story you heard. But it’s … More ☛
