cast call

Want to Persuade? Use the CAST Call System

The Golden Rule of Storytelling tells us that stories are always about people—and not about prices, processes, ingredients, or data.…

11 months ago

Use a Beautiful Model to Sell Your Message!

We all like to look at attractive models… But I’m not talking about the kind that smiles for the camera.…

11 months ago

The Three Circles of Storytelling

You may already have explored the golden rule of storytelling: Stories are always about people. The StorySailing® model breaks story…

11 months ago

Speaking and the Hero’s Journey

Joseph Campbell’s “Hero’s Journey” model offers a story structure that’s been used to create many successful narratives. Star Wars is…

11 months ago

Agitate the Problem, Not the Person!

In persuasive speaking, the CAST Call system directs us to state the problem and then agitate.   What will happen…

11 months ago

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