The Golden Rule of Storytelling tells us that stories are always about people—and not about prices, processes, ingredients, or data.…
We all like to look at attractive models… But I’m not talking about the kind that smiles for the camera.…
You may already have explored the golden rule of storytelling: Stories are always about people. The StorySailing® model breaks story…
Joseph Campbell’s “Hero’s Journey” model offers a story structure that’s been used to create many successful narratives. Star Wars is…
In persuasive speaking, the CAST Call system directs us to state the problem and then agitate. What will happen…
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