cast call

Want to Persuade? Use the CAST Call System

The Golden Rule of Storytelling tells us that stories are always about people—and not about prices, processes, ingredients, or data.…

6 months ago

Use a Beautiful Model to Sell Your Message!

We all like to look at attractive models… But I’m not talking about the kind that smiles for the camera.…

6 months ago

The Three Circles of Storytelling

You may already have explored the golden rule of storytelling: Stories are always about people. The StorySailing® model breaks story…

6 months ago

Speaking and the Hero’s Journey

Joseph Campbell’s “Hero’s Journey” model offers a story structure that’s been used to create many successful narratives. Star Wars is…

6 months ago

Agitate the Problem, Not the Person!

In persuasive speaking, the CAST Call system directs us to state the problem and then agitate.   What will happen…

6 months ago

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