There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in…
This article discusses the pros and cons of traditional publishing. Abandon your biases, study the business of publishing, and choose…
Tom Morkes published The Perfect Book sales Page on his blog. I'm usually the first person to reject formulaic approaches…
Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen…
You threw a grand party but nobody came. Your novel is so good but you're not selling books. What happened?…
This third installment of Judging a Book by its Cover looks at great book cover designs that won the 2012…
I recently responded to a question in a writers’ forum from an author who was in the process of designing…
I recently published a post about the difference between vanity publishing and true self-publishing. Fundamentally, the article defines a publisher…
Nothing screams “amateur” like a poorly crafted book cover. The standards for book design aspired to by trade publishers are…
One question that loops endlessly on writers’ forums is “How can I sell more books?” The question is a natural…
Indie publishers complain that the mainstream publishing establishment acts as a "gatekeeper." Many readers rely on big publishing houses to…
The very idea of "book marketing" is vague. It's like subsuming advertising and fine art sales into a single realm…
Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common.…
There is a direct relationship between the number of sales you can expect from a book distributor and the value-added…
There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in…
If you're hoping to have mainstream bookstore distribution, using a Vanity Press may present some obstacles. Book buyers will likely…
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