Syncrisis is a rhetorical device that involves reframing an argument by redefining it.

Unlike a “straw man” argument, which misrepresents an opponent’s position, syncrisis allows for direct comparison and reevaluation.

It’s a comparison of opposites.

“It’s not about spending more; it’s about investing wisely.”

This shifts the perspective from cost to value, potentially changing how an audience perceives a financial discussion.

“You can take the dog out of the fight but you can’t take the fight out of the dog.”

Syncrisis presents old ideas in new ways and persuades skeptics. It’s useful in debates or discussions where shifting the audience’s view on an issue is crucial.