Rhetoric is the art of effective or persuasive speaking or writing, particularly the use of figures of speech and other compositional techniques.

Rhetoric involves three main strategies known as ethos, pathos, and logos.

Ethos appeals to ethics, pathos to emotions, and logos to logic.

They’ve been covered in other Speakipedia word of the week videos.

A politician might use rhetoric to persuade the public by appealing to their emotions with stories of hardship (pathos), citing statistics (logos), and demonstrating their own credibility (ethos).

Mastering the art of rhetoric will enhance your ability to communicate ideas clearly and persuasively. Whether you’re giving a speech, writing an essay, or making a sales pitch, rhetorical strategies will engage your audience and sway their opinions.