Pathos

Pathos, a rhetorical tool used to appeal to the audience’s emotions, often to persuade or move them to action.

That was Winston S. Churchill in 1945, calling for continued strength and support after the defeat of Germany.

A charity representative might describe the plight of individuals in need, using vivid imagery and emotional appeals to encourage donations.

The word “pathetic” describes something that inspires pathos—pity or sadness.

And pathos is one of the three elements of the classic rhetorical triangle: “ethos,” “logos,” and “pathos.”

Pathos in your communications can enhance your ability to connect emotionally with your audience, making your messages not only heard but also felt.

And of course, it’s important to use pathos ethically and not manipulate people’s emotions.