Paronomasia, or punning, involves using words that sound similar but have different meanings, often to humorous effect.

‘Time flies like an arrow; fruit flies like a banana.'

This pun plays with the word ‘flies' to entertain and engage the listener.

Puns can be a delightful addition to speeches or writing, adding a layer of wit and helping to keep the audience engaged.

They can also make memorable slogans or catchphrases that resonate with an audience.

Add paronomasia in your next presentation or social media post to lighten the mood and connect with your audience through humor.