One in five Americans reads below a fifth grade level!
The average person spends two years of their life on the phone!
87.3% of all statistics are made up on the spot!
A startling statistic (or two or three) will cue your audience that the problem is more serious than they thought…
That the world isn't as they thought it was
That things are happening that they didn't know about … and just might want to start caring about
Startling statistics position you as an expert…
As an authority who's done their homework and come with valuable information to share.
And sometimes—once in a while—statistics will show that good change is happening…
That there's hope.
Consider closing with startling statistics that add a note of optimism at the end of your message.
