Franklin D. Roosevelt said, “There is nothing to fear but fear itself.”

Why is it that some words naturally stick in our heads…

like the lyrics to a song that keeps spinning in our brains?

What if we could harness the power of that stickiness to help our audiences?

Do you have a “phrase that pays?”

I spend time thinking these up and I keep a file where I write them down.

Speakers who talk about themselves too often have an “I infection.”

Want something? Remember to “Kick ASK!”

“Turn your mess into a message”

“Be a journey-ist, not a journalist!”

“Nobody loves their overnight success program in the morning!”

Joel Block talks about price and value: “Broke people make bail every day!”

Bruce Turkel says, “If you want to speak more, speak more!”

Dr. Margarita Gurri says, “When all else fails, just pretend to beyourself!”

Phrases like these make your content impactful and memorable.

Find your phrase that pays.

Look for rhymes, rhythm, repetition, puns, contradictions, connections, humor. Package your expertise in ways that will drive home your key points and connect smart ideas to you.

Even “phrase that pays” is a phrase that pays!

And I bet you’ll remember it.