Writing an eloquent speech is 98% of the work.

Delivering that speech in an engaging way is the other 98%.

Some speakers take years to discover this.

They talk about being afraid or angry but they don’t speed up or raise their pitch.

They tell us something is “incredible” but there’s nothing incredible about their delivery.

The tell us how quiet the morning was before the big kaboom but we don’t feel it.

They’re failing to find the music in the words.

Let’s look at a few from the lines above:

“Years” means time is passing. How about “Yeeeeeaaaars?”

“Afraid” and “Angry” aren’t labels; they’re emotions. Make them sound like they feel.

I’ll start over.

Writing an eloquent speech is 98% of the work.

Delivering that speech in an engaging way is the other 98%.

Some speakers take years to discover this.

They talk about being afraid or angry but they don’t speed up or raise their pitch.

They tell us something is “incredible” but there’s nothing incredible about their delivery.

The tell us how quiet the morning was before the big kaboom but we don’t feel it.

They’re failing to find the music in the words.

After your writing—or while you’re writing—underline words you can emphasize or deliver in some engaging way.

Find the music in your words to cue the dynamic shifts that keep audiences tuned in!