Ethos, pathos, and logos combine to form a mode of persuasion that has ancient roots.

Ethos appeals to the credibility or authority of the speaker.

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Pathos influences an audience by appealing to their emotions.

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Logos appeals to logic or reason.

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Apply ethos, pathos, and logos to make your writing or speaking more persuasive. And protect yourself against manipulators by spotting them when they're being used by others.