I-We-You. You’re addressing an audience. When should you switch from the inclusive “we” to the more personal “you?” When is…
Getting Forward to New Normal Retailers have been hit hard by COVID19. Foot traffic is down and online retailers are…
Too many professionals buy the story that expertise is a commodity: Hire an expert, tell them what to do, and…
Have you ever been disappointed with a judge's call—in a courtroom, on a ball field, or in a contest? Who…
Verbs are the engines that move your writing, your speaking, your readers, and your audiences but many authors ands presenters don’t…
If I can do it, you can do it! Well … maybe. Is your story about your extraordinary personal journey?…
How do stories work? You knew that movie was going to stink as soon as you got through the opening…
I’m that annoying neighbor—the bad guy—the one who’s always complaining about my rights … . or at least that’s the…
I’ve been videoconferencing for years; this will be easy! I thought as I began my first virtual speech. When it…
You’ve already read at least a dozen articles about ZOOM and videoconferencing that remind you to mute yourself when you’re…
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