The two most important parts of a speech are the beginning and the .

We need to engage the audience during the first few seconds with a killer opening—an amazing fact, provocative questions, or an engaging .

And at the end, we need to leave them with a powerful message—a or a —some catalyst for .

Between the beginning and the end, you can almost get away with reading the phone !

Don't quote me on that, and please don't try it, but when you create your , be sure to pressure-test your beginning and your above all else.

Primacy and recency.

and endings.

Two critical elements of your next successful .