What's the difference between a and a ?

A delivers information.

A delivers .

Remember all those teachers you had who were passionate enough about their subjects to have earned advanced degrees in them?

And then they went on to convince thousands of students that there was absolutely nothing interesting about what they were passionate about?

Of course you're a subject matter expert. So what?

Subject matter expertise—whether it's math, biology, or , or employee retention—is cost of entry.

Beyond information lies .

As speakers, we need to be crystal clear about how we want people to think, feel, and act differently after they see our performances.

What perspectives will we shift?

What discussions will we start?

How will our messages save people , make them money, or reduce their stress?

Are you a or a ?

Will you deliver information or ?