is the repetition of a word or phrase at the beginning of successive clauses. It's a powerful tool used to emphasize a point or stir emotion.

In his iconic speech, Martin Luther King Jr. repeats ‘I have a dream' to inspire his audience about his vision of equality.

can also be used in storytelling to build rhythm and momentum. Consider the phrase, ‘Every morning we rise. Every morning we fight. Every morning we conquer.'

By repeating the phrase at the start, the creates a poetic rhythm that enhances the motivational feel of the message.

helps to reinforce a point and makes your speech unforgettable. Try incorporating it into your next or to really engage your audience.