Conflict: Sailing the Storms of Life and Business

2 years ago

In storms of life and business, it requires immense energy to sustain conflict. Dangerous and destructive forces require attention and—at…

Sell Outcomes, Not Products

2 years ago

Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the…

Your Unique Value Story

3 years ago

Imagine an event where each attendee is given a puzzle piece and directed to connect one-at-a-time with others in the…

Confirmation Bias: Storytelling at Your front Door

3 years ago

We give more weight to evidence that supports what we like—a phenomenon called, “confirmation bias.” Belief is often based as…

Storytelling and Your Mission Statement

3 years ago

Anyone who questions the relationship between business and storytelling need look no farther than the humble corporate mission statement.  …

Reading Aloud Doesn’t Have to Be Boring

3 years ago

Keep your lis­ten­ers’ at­ten­tion while read­ing aloud. The host an­nounces the next au­thor. She walks to the lectern, of­fers a…

Another Customer Service Horror Story

3 years ago

Do you have a customer service horror story to share? What stories are you telling about yourself before you even…

Advertising, Business Strategy, and Storytelling

3 years ago

If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers.…

Shipwrecks, Reefs, and Stories About You

3 years ago

Shipwrecks are the ultimate symbols of massive failure. Building and operating a ship is an enormous enterprise that requires people, money,…

The Virtuoso, the Teacher, & the Centipede

3 years ago

One Sunday morning not long after I had been introduced to sailing, I was enjoying a cup of coffee in…

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