retail Archives - Speakipedia https://speakipedia.com/tag/retail/ The Presentation & Storytelling Encyclopedia by Dave Bricker Mon, 01 Jul 2024 16:40:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://speakipedia.com/wp-content/uploads/2023/12/cropped-puzzle-globe-60x60.jpg retail Archives - Speakipedia https://speakipedia.com/tag/retail/ 32 32 Publishing Straight Talk https://speakipedia.com/publishing-straight-talk/ Thu, 13 Jun 2024 13:12:20 +0000 http://theworldsgreatestbook.com/?p=611998 There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Why did I write my book? … More ☛

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]]> Publishing Advice – Practices & Principles https://speakipedia.com/publishing-advice/ Thu, 13 Jun 2024 13:12:17 +0000 http://theworldsgreatestbook.com/?p=292615 The following publishing advice is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published 12 books. I’ve guided many remarkable people … More ☛

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]]> Want a Traditional Publishing Contract? Do Your Homework https://speakipedia.com/traditional-publishing/ Thu, 13 Jun 2024 13:12:17 +0000 http://theworldsgreatestbook.com/?p=611549 This article discusses the pros and cons of traditional publishing. Abandon your biases, study the business of publishing, and choose the publishing method that best suits you and your book. Perhaps the biggest myth in publishing is that as a … More ☛

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]]> The Perfect Book Sales Page https://speakipedia.com/perfect-book-sales-page/ Thu, 13 Jun 2024 13:12:15 +0000 http://theworldsgreatestbook.com/?p=4531 Tom Morkes published The Perfect Book sales Page on his blog. I’m usually the first person to reject formulaic approaches to book marketing. Many well-written books are horrible products. But what I like about Tom’s template is that it forces … More ☛

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]]> Publishing Scams and How they Work https://speakipedia.com/self-publishing-scams/ Thu, 13 Jun 2024 13:12:14 +0000 http://theworldsgreatestbook.com/?p=3193 Many self-publishers start their book projects with unrealistic expectations and misunderstandings about how publishing works. A huge industry has arisen to prey on writers who are unsure of the path. This article explains the basics of how publishing scams work … More ☛

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]]> How to Produce Audiobooks with Amazon ACX https://speakipedia.com/acx/ Thu, 13 Jun 2024 13:12:13 +0000 http://theworldsgreatestbook.com/?p=4333 This article explains how to produce and market a professional quality audiobook using Amazon ACX. Through ACX (Audiobook Creation Exchange), I was able to audition voiceover talent, choose a professional producer, review the work in progress, and make my audiobook … More ☛

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]]> Not Selling Books? Did you do the Math? https://speakipedia.com/selling-books/ Thu, 13 Jun 2024 13:12:08 +0000 http://theworldsgreatestbook.com/?p=3363 You threw a grand party but nobody came. Your novel is so good but you’re not selling books. What happened? You were supposed to appear on Oprah’s show. Terry Gross isn’t calling you for an interview. You may be an … More ☛

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]]> Co-Publishing – Alternative Path or Another Trap for Writers? https://speakipedia.com/co-publishing/ Thu, 13 Jun 2024 13:12:02 +0000 http://theworldsgreatestbook.com/?p=2570 I recently published a post about the difference between vanity publishing and true self-publishing. Fundamentally, the article defines a publisher as “someone who takes the risk on a book.” Vanity Presses represent themselves as publishers and accept royalties while the … More ☛

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]]> Reality Checklist for Self-Publishers https://speakipedia.com/self-publisher-reality-check/ Thu, 13 Jun 2024 13:12:00 +0000 http://theworldsgreatestbook.com/?p=2383 One question that loops endlessly on writers’ forums is “How can I sell more books?” The question is a natural one, but for many self-publishers, it betrays a certain lack of awareness about the publishing business. Lest I sound holier … More ☛

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]]> Self-Publishing & Vanity Publishing: Confuse Them and Pay the Price https://speakipedia.com/self-publishing-vanity-publishing/ Thu, 13 Jun 2024 13:12:00 +0000 http://theworldsgreatestbook.com/?p=2437 What is true self-publishing? What is the difference between self-publishing and “vanity publishing” or “subsidy publishing?” How do these differ from “traditional publishing?” Don’t publish until you understand these terms; that knowledge can make or break your book. Learn about … More ☛

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]]> Gatekeepers and Self-Publishing https://speakipedia.com/gatekeepers-selfpublishing/ Thu, 13 Jun 2024 13:11:58 +0000 http://theworldsgreatestbook.com/?p=2256 Indie publishers complain that the mainstream publishing establishment acts as a “gatekeeper.” Many readers rely on big publishing houses to filter out low quality books—even though trade publishers regularly print celebrity crap with impunity. Indie publishers often see themselves as … More ☛

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]]> Indie Publishers, Bookstores and Readers – the Indie Ecosystem https://speakipedia.com/indie-publishers-indie-ecosystem/ Thu, 13 Jun 2024 13:11:55 +0000 http://theworldsgreatestbook.com/?p=1708 Indie publishers are everywhere and so are indie bookstores, but apart from their names, the two have little in common. “Independence” is a feelgood concept, but it’s often presented without any reference to that which a publisher or bookstore is independent … More ☛

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]]> Self-Publishing IS Real Publishing-The Difference is up to You https://speakipedia.com/real-publishing/ Thu, 13 Jun 2024 13:11:52 +0000 http://theworldsgreatestbook.com/?p=1034 The notion of real publishing­ as opposed to self-publ­ishing and the stigma surrounding it is obsolete. I have no objections to traditional publishers but every one of them started off as a “self-publi­sher” with a first book. I have pretty … More ☛

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]]> Book Distributors: What’s in it for Publishers? https://speakipedia.com/book-distributors-publishers/ Thu, 13 Jun 2024 13:11:49 +0000 http://theworldsgreatestbook.com/?p=650 There is a direct relationship between the number of sales you can expect from a book distributor and the value-added services they provide to publishers and readers. Publishers are best served to ally themselves with book distributors that do the … More ☛

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]]> Self-Publishing? Get Real(istic)! https://speakipedia.com/self-publishing-get-real/ Thu, 13 Jun 2024 13:11:48 +0000 http://theworldsgreatestbook.com/?p=310 There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Understand what you’re getting into and define success at its proper place on the spectrum between retail sales and artistic satisfaction. With some clarity, planning and management of expectations, even a modest publishing venture can be rewarding and satisfying.

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]]> Many Unhappy Returns – Think Outside the Bookstore https://speakipedia.com/many-unhappy-returns-think-outside-the-bookstore/ Thu, 13 Jun 2024 13:11:47 +0000 http://theworldsgreatestbook.com/?p=202 If you’re hoping to have mainstream bookstore distribution, using a Vanity Press may present some obstacles. Book buyers will likely tell you, “your book may be excellent, but you’re using a Vanity Publisher and the vast majority of their books … More ☛

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]]> Change Your Pricing Story https://speakipedia.com/change-your-pricing-story/ https://speakipedia.com/change-your-pricing-story/#comments Tue, 10 Jan 2023 15:00:11 +0000 https://storysailing.com/?p=4006   Should you charge $20 for your new book or $19.97?  Will dropping your price by three cents help you sell more books? What about smart consumers who are educated about sales and marketing? Will they think you’re being manipulative? … More ☛

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]]> https://speakipedia.com/change-your-pricing-story/feed/ 1 Sound Advice for Writers & Publishers https://speakipedia.com/writing-publishing-advice/ https://speakipedia.com/writing-publishing-advice/#comments Tue, 26 Jul 2022 15:00:26 +0000 https://storysailing.com/?p=3361 The following advice on writing and publishing is based on my own experiences and those of my clients. I hope you find it valuable and encouraging, even if it changes your expectations. I’ve written and published twelve books, and I’m … More ☛

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]]> https://speakipedia.com/writing-publishing-advice/feed/ 1 Conflict: Sailing the Storms of Life and Business https://speakipedia.com/conflict/ Tue, 28 Jun 2022 14:00:23 +0000 https://storysailing.com/?p=870 In storms of life and business, it requires immense energy to sustain conflict. Dangerous and destructive forces require attention and—at the appropriate times—resistance, but often the best strategy is to park and wait for the tempest to subside. A retail … More ☛

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]]> Home Economics and the “New Normal” https://speakipedia.com/new-normal/ Tue, 29 Sep 2020 15:00:46 +0000 https://storysailing.com/?p=2855 Getting Forward to New Normal Retailers have been hit hard by COVID19. Foot traffic is down and online retailers are winning the game. But that story is only partially true. Online retailers started winning the game long before COVID19 shuttered … More ☛

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